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Post-Memorial Day hits differently for business owners. Summer momentum kicks in, schedules get chaotic, and it’s easy to get stuck in the daily grind without recognizing the people helping move your business forward.

In this episode, I talk about the real power of networking, community, and social media in today’s business world. From local influencers and small business collaborations to the shift from traditional marketing to relationship-driven branding, this episode dives into why connection is becoming one of the most valuable currencies in business.

Social media is no longer just trends and entertainment — it’s modern networking, storytelling, visibility, and opportunity. I break down how creators, entrepreneurs, and local businesses can leverage creativity, authenticity, and collaboration to grow their brands and create real impact.

If you’re a business owner, creator, entrepreneur, or someone trying to build something meaningful online, this episode is your reminder that community matters, visibility matters, and relationships can completely transform your business.

Follow, share, and tag @Formula_OG if this episode resonates with you. This platform grows because of you guys sharing it. So if you support the mission of real business talk, branding, AI, social media and entrepreneurship - hit subscribe and send this to somebody who needs it.

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Built Different by OG is hosted by Olga Grappel — multi-unit franchise owner, entrepreneur, mom, and late-identified ADHD warrior.

New episodes drop weekly covering franchising, money, motherhood, multiple income streams, and building a life that's anything but ordinary.

📱 Follow on Instagram: @formula_og 🎙️ Subscribe so you never miss an episode ⭐ Leave a review on Apple Podcasts — it helps more than you know

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What does it actually look like to run multiple locations, manage a team, build a brand, and still get the kids to school on time?

In this episode, I breaks down her real morning routine, why daily goals from your managers are non-negotiable, how KPIs are the mitochondria of your business, and why Kim Kardashian is right — social media is no longer optional for small business owners.

Visibility is revenue. This is the episode your competitors hope you don't listen to.

Follow Built Different by OG on Instagram: @formula_og

Support the show

Built Different by OG is hosted by Olga Grappel — multi-unit franchise owner, entrepreneur, mom, and late-identified ADHD warrior.

New episodes drop weekly covering franchising, money, motherhood, multiple income streams, and building a life that's anything but ordinary.

📱 Follow on Instagram: @formula_og 🎙️ Subscribe so you never miss an episode ⭐ Leave a review on Apple Podcasts — it helps more than you know

Send us Fan Mail

This is Episode 1. And before we go anywhere, you need to know who's on this mic.

Olga Grappel is a multi-unit franchise owner, media entrepreneur, mom, and late-identified ADHD warrior — and this is the show she spent years looking for and never found.

In this debut episode, Olga shares her origin story: from pharmaceutical sales to betting everything on a European Wax Center franchise in 2010, building multiple locations, launching a second business, and finally understanding why her brain has always worked differently — and why that's actually her superpower.

This is the conversation nobody in business is having. Real ownership. Real motherhood. Real money. No filters.

If you've ever felt wired differently, underestimated, or like you're figuring it out in real time while holding everything together — you just found your show.

Follow Built Different by OG wherever you listen to podcasts. Find Olga on Instagram: @formula_og

Support the show

Built Different by OG is hosted by Olga Grappel — multi-unit franchise owner, entrepreneur, mom, and late-identified ADHD warrior.

New episodes drop weekly covering franchising, money, motherhood, multiple income streams, and building a life that's anything but ordinary.

📱 Follow on Instagram: @formula_og 🎙️ Subscribe so you never miss an episode ⭐ Leave a review on Apple Podcasts — it helps more than you know