"I didn’t just survive the pressure. I found purpose in it." – Moritz Lohr

Thrown Into Life Too Early
At just 12 years old, Moritz had to grow up fast. There was no clear plan, no real guidance — just pressure. His dad was doing the best he could, fully focused on caring for Mo’s mom through a serious health battle. That left Mo emotionally on his own. And when he really considered what it would mean to lose his mom, the weight of that fear hit deep. This episode explores what it means to become a man before you even know who you are.

The Mask of Performance
Moritz opens up about how success became his mask. From bodybuilding to high-ticket sales, he bulldozed his way forward — driven by pain, hiding the cracks. We talk about the “D’s” that tried to destroy him: depression, debt, and destructive relationship patterns. He shares how pushing through became a way to avoid healing, and what it took for him to finally stop performing and start becoming.

A Man With Love and Legacy
Mo had to get real about the man he was in past relationships — and do the work to become someone better. Now? He’s married to an incredible woman, looking forward to raising strong, grounded kids, and living from a place of purpose. He’s traded aesthetics for utility — no longer chasing bodybuilding trophies, but training for tactical races that demand more than muscle. From faith to fatherhood, healing to legacy, this episode is what Built for the Cold really looks like in a man.

If the information in these episodes have helped you in your business journey, please subscribe to the show and leave an honest review.

Connect with Mo: @ernsthetics

Chapters

00:00 – Intro: Built for the Cold
02:11 – Sent Out at 12
07:49 – Growing Up Alone
12:35 – Performance as Protection
18:22 – Success and Pressure
24:41 – Suppressing Pain
30:58 – The Panic Attack
38:19 – Starting the Inner Work
43:02 – Faith and Fatherhood
49:18 – Building Financial Legacy
55:27 – Final Reflections

Make a Cold connection with exercise physiologist, sales coach, and much more @JoeWannerOfficial on Instagram

"Fear is the compass. Resistance is the map." – Joe Wanner

The Thing You Resist Is the Thing You Need
In this episode, I break down the two tools that will never lie to you: resistance and fear. And I challenge you with this — the thing you’re resisting most right now is probably the exact thing you’re supposed to do. Not because it’s comfortable, but because it’s costly. Resistance reveals the assignment. Fear confirms its value. If you're still wondering what your next move is, look for the one you keep putting off — that’s where your true north is hiding.

Friction Is What Moves You
We live in a world that tries to eliminate friction — but nothing moves forward without it. Planes need drag to lift. Tires need grip to roll. Growth needs challenge to transform. In this episode, I reframe resistance not as something to avoid but as something to press into. Because the more something pushes back, the more it matters. The friction you’re feeling isn’t a stop sign — it’s momentum trying to build.

Action Brings the Clarity You’re Waiting For
I close this episode with three books that helped me lean into this mindset: The War of Art, Turning Pro, and Do the Work. These aren’t just books — they’re playbooks for facing resistance, killing excuses, and moving anyway. You don't wait for clarity and then act. You act — and clarity shows up in motion. That’s how you lead your life during separation season: by doing the hard thing you’ve been avoiding and letting it change you.

Book Recommendations:

By Steven Pressfield: War of Art, Turning Pro, Do the Work

Chapters

00:00 Embracing Adversity and Building Consistency

01:28 Understanding Resistance and Fear as Guides

04:00 Overcoming Limiting Beliefs and Finding Purpose

Make a Cold connection with exercise physiologist, sales coach, and much more @JoeWannerOfficial on Instagram

"Momentum works both ways. The question is: which direction are you stacking?" – Joe Wanner

Momentum Never Stays Neutral
In this episode, I break down a truth most people ignore: you’re either gaining momentum or losing it — there’s no middle ground. I talk about how the small, daily choices you think don’t matter actually make all the difference. Momentum isn’t just movement. It’s energy stacking over time. And if you're not intentional about it, life will push your boulder backward before you even realize you stopped pushing.

The Slight Edge That Changes Everything
Drawing from personal stories, track coaching, and books like The Compound Effect and The Slight Edge, I explain why it’s not about doing more — it’s about doing small things consistently. Just one shift in direction, like a plane off course by a few degrees, determines where you end up in 1, 5, or 10 years. I talk about using this time of year — the curve — as your slingshot, not your slowdown.

Start So Small It Feels Stupid
Most people wait for the perfect plan. But real momentum starts with one action you can repeat. I challenge you to pick something simple — walking for five minutes, writing one sentence, stacking one habit — and just begin. The universe, momentum, and even infinite intelligence respond to consistency. And when you move, you don’t just shift your results — you shift who you are.

If the information in these episodes have helped you in your business journey, please subscribe to the show and leave an honest review.

Chapters

00:00 Introduction to Separation Season

02:52 Overcoming Adversity and Fear of Success

06:08 Building Consistency and Momentum

08:53 Practical Steps for Habit Formation

Make a Cold connection with exercise physiologist, sales coach, and much more @JoeWannerOfficial on Instagram