Description:

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing five lessons from February 2026, recorded in real time while building a mid-six-figure service business.

Lessons from February 2026:

1. Consistency Will Teach and Reward You
2. It Must Be Explainable to a 5th Grader
3. If You Pay Hourly, You’ll Get Hourly Work
4. Launch Version One Before It’s Perfect
5. From Make or Break to Measured Progress

Resources:

• Silos, Politics and Turf Wars by Patrick Lencioni
• Toyota's 5 Why's

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This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing six lessons from January 2026, recorded in real time while building a mid–six-figure service business.

Lessons from January 2026:

• Scarcity works when trust already exists
• Breaking beliefs unlocks faster progress
• The game is heaven, not hell
• Value stacking increases perceived value in sales
• Simple messages need to be repeated often
• How we launched a pricing increase the right way

Resources:

• The Chore Club: https://www.thetododudes.com/chore-club
• He Leadeth Me Book: ⁠https://a.co/d/h5qgYBj⁠
• Alex Hormozi & Tony Robbins Podcast: https://open.spotify.com/episode/6OXqTdIr33hh21OZPZ2yXV?si=3d67281ba0c04a1b&nd=1&dlsi=62deae23e6844a4c

After hiring over 150 people, I’ve learned one powerful truth: when someone doesn’t work out, it’s usually our fault.

In this episode, I’m unpacking what truly makes (or breaks) a team member’s success.. your onboarding process.

We’ll cover:1️⃣ The onboarding experience that sets people up to win2️⃣ How to make those first days on the job actually matter3️⃣ And how to retain your best talent long-term

Whether you’re scaling your first team or refining your company culture, this episode will show you how to turn new hires into A-players, starting from day one.