Burger Kings Moldy Whopper
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Burger Kings Moldy Whopper
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About this listen
Let's go all the way back to 2018. It was the year every fast-food company decided sustainability was vital. White Castle and Burger King debuted plant-based burgers, but McDonald's was still winning the fast-food wars. So why did Burger King choose to grab viewers' attention with a decomposing whopper? Listen to this episode to find out why I think an award-winning ad campaign was actually a fail.
Hosted by: Dave Plough
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