What does it take to keep a family business thriving for nearly a century and still growing strong in the 21st century?

In this episode of the Business & Beyond Podcast, BBB Serving Western Virginia President and CEO Julie Wheeler sits down with Matt and Cindy Shelor of John T. Morgan Roofing and Sheet Metal Company for a compelling conversation about legacy, leadership, and longevity.

As stewards of a nearly 100 year old family business, Matt and Cindy share how the company has evolved across generations, adapted to industry and economic changes, and remained grounded in values that stand the test of time. From navigating modernization to preparing the next generation for success, this episode offers a real world look at what it means to sustain a multi generational business in today’s fast changing marketplace. If you are passionate about family businesses, long term growth, or creating a legacy beyond the bottom line, this is an episode you will not want to miss.

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Legacy

Family Business

Small Business

Sustainability

Multi-Generational Business

In this episode, host Julie Wheeler is joined by Wayne Firebaugh of Wayne Firebaugh, Inc. The conversation dives into the key business tax reforms taking effect in 2026, breaking down what they mean for small business owners and leaders. Julie and Wayne unpack the practical impacts of the changes, strategies for navigating new tax requirements, and considerations for planning and growth.

Whether you’re preparing for tax season or shaping your long-term business strategy, this episode offers clear insights and actionable takeaways to help your organization stay ahead.

If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Taxes

Tax Reform

Business Taxes

Tax Preparation Tax Planning Business Tips

On the Season 2 debut episode of the Business & Beyond Podcast, President and CEO Julie Wheeler sits down with Sammy Oakey III, President of Oakey's Funeral Service and Crematory in Roanoke, VA, to discuss the importance of marketplace consistency in the business world and how finding your voice can make you the next trusted leader in your community.

If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Marketing

Multi-generational Business

Family Business

Leadership

Branding

Marketplace Trust

On this week's episode of Business & Beyond, CEO and President Julie Wheeler sits down with Alicia Smith, Vice President and Chief Operating Officer of F&S Building Innovations in Roanoke, VA, to discuss what it's like being a leader in a traditionally male-dominated industry and the importance of encouraging more women to pursue careers in skilled trades. If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Women in Trade

Construction Jobs

Male-dominated industries

Misconceptions of Women in Trade

Business Leaders

On this week's episode of Business & Beyond, CEO and President Julie Wheeler sits down with James Wisler, CEO of Wisler Plumbing, Heating, Cooling & Electric in Rocky Mount, VA to discuss the best steps you can take as a business leader to expand your marketing strategy.

If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Expanding your marketing strategy

Marketing tips

Small business marketing tips

Digital marketing trends 2025

On this week's episode of Business & Beyond, CEO and President Julie Wheeler sits down with Jennifer Slightham, President of 434 Marketing, to discuss the key differences of AEO vs. SEO and how the technology to boosting your online visibility is changing.

If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

Learn more about improving your website for SEO and AEO here: 434marketing.com/blog/3-things-small-businesses-can-do-today-to-improve-their-website-for-seo-and-aeo/

------------------------------------------------ ------------------------------------------------ Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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