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Business Builder's Playbook

Business Builder's Playbook

Written by: David Bush
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Welcome to the Business Builders playbook, the show that breaks down the systems and strategies behind Predictable Revenue Growth to win in business. In each episode, we're diving into the proven strategies that separate the winners who scale from the losers who fail.David Bush Economics Leadership Management & Leadership
Episodes
  • Mike Richardson - How To Build An Agile Company That Thrives On Chaos (Not Dies From It)
    Jan 12 2026

    Tired of feeling like your business is one disruption away from disaster?


    Mike Richardson spent 23 years obsessing over ONE thing... how to make companies agile enough to turn threats into opportunities.


    And in this episode, he's dropping the playbook.


    You're gonna learn:

    → Why your meetings probably SUCK (and the one change that fixes them)

    → The "Conversation Flow to Cash Flow" framework that inflects revenue

    → How to future-proof your business when strategic plans expire every 90 days

    → The 13 elements of an Agility Operating System (and which one to start with)

    → Why "only the paranoid survive" is actually GOOD advice (if you do it right)


    Mike breaks down the difference between organized chaos and disorganized chaos...


    And shows you how to move from "hair on fire" to "holy crap we're actually scaling."


    David and Jeff keep it real with stories from the trenches...


    Including Jeff's $20M exit after learning to stop babysitting employees and start leading.


    This ain't your grandma's leadership podcast.


    If you want to build a company that adapts faster than your competitors can blink...


    This episode's for you.


    Find all the show notes and links here: https://www.businessbuildersplaybook.com/Mike-Richardson

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    1 hr and 2 mins
  • Alex Buckles - How to Build Partner-Driven Revenue Without Boiling the Ocean (The Co-Selling Playbook)
    Jan 6 2026

    Want to know how to unlock predictable pipeline through strategic partnerships without turning it into another failed "initiative" your sales team ignores?


    In this episode, David Bush sits down with Alex Buckles, CEO of Forecastable and 20-year enterprise sales veteran (with two exits under his belt), to break down the exact playbook for building repeatable, forecasted revenue through co-selling motions.


    You'll learn:

    • Why most partnership programs fail to generate consistent pipeline (and how to fix it)

    • The "Co-Sell Door Opener" framework that gets reps actually USING partner plays

    • How to identify the right partners and craft high-value offers that buyers would PAY for

    • The biggest mistake companies make when building partner playbooks (hint: don't boil the ocean)

    • Measurable metrics to track across the three dimensions of co-selling success

    • What to do in the next 30 days to start generating partner-driven opportunities


    Alex doesn't hold back on the tactical stuff... from interviewing partners to building account lists to getting CFOs involved in partnerships for the first time.


    And David keeps it real by pulling out the practical execution steps you can steal and deploy in YOUR business.


    If you're tired of cold outbound being your only lever for growth... and you want to tap into the CAC-crushing power of strategic partnerships... this episode is your blueprint.


    Hit play. Take notes. Then go build.


    Find all the show notes and links here: https://www.businessbuildersplaybook.com/alex-buckles

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    34 mins
  • Alisa McCabe - How to Get Financial Clarity Without Losing Your Mind (Or Your Business)
    Dec 15 2025

    Most entrepreneurs treat their financials like a horror movie...


    They close their eyes and hope the scary parts go away.


    Spoiler alert: They don't.


    In this episode, David Bush sits down with Alisa McCabe—founder of First Steps Financial and a fractional controller who's saved more businesses than she can count—to break down how to simplify, systemize, and scale your finances WITHOUT needing a PhD in accounting.


    You'll learn:


    • Why looking at your bank account to "check your finances" is the dumbest thing you can do (and what to do instead)


    • The hidden fraud risks that are draining small businesses right now... and how to plug those leaks FAST


    • How to automate your invoicing, payroll, and cash flow so you're not stuck doing data entry like it's 1997


    • The financial habits that make your business actually SELLABLE (hint: if everything relies on YOU, you're screwed)


    • Why profit margins matter more than revenue... and how to figure out where the REAL money is hiding in your business


    • The exact first steps Alisa takes with new clients to bring clarity, peace of mind, and fat profit margins


    David brings his signature energy and real-talk approach...


    Asking the questions YOU'D ask if you weren't afraid of sounding dumb.


    (There are no dumb questions here, by the way.)


    If you're tired of the financial chaos...


    Or you just want to stop avoiding your QuickBooks like it's your crazy ex...


    This episode is for you.


    Hit play. Take notes. And maybe—just maybe—finally get your financial stuff together in 2026.


    Find all the show notes and links here: https://www.businessbuildersplaybook.com/Alisa-McCabe

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    1 hr
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