Contact Initiation is often the next step after leads have been generated. More often than not, when using traditional lead sourcing methods, cold outreaches are the only way to initiate contact.

This episode delves into some tips ad tricks to use to help you make a successful cold call, and get you that first introductory or needs assessment meeting, taking you one step close to making that sale.

The episode focuses on what to do and note before even picking up the phone to make that call. During the call, what tricks to use to make sure you are not sounding like every other sales rep. After the call, what to do to solidify those appointments and make sure they actually happen.

Let's get cracking!

Lead generation is the first and arguably the most important step in the sales process. How do you find people who are willing to buy your product or service?

This episode focuses on six strategies specifically, also presenting case studies or scenarios of application so that you can apply directly to your current sales routine.

Beyond lead generation, a quick glance on some important sales concepts to help you with planning your sales approaches.

Lead generation is the first and arguably the most important step in the sales process. How do you find people who are willing to buy your product or service? This episode focuses on six strategies specifically, also presenting case studies or scenarios of application so that you can apply directly to your current sales routine. Beyond lead generation, a quick glance on some important sales concepts to help you with planning your sales approaches.