Business Is War Without Bullets
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Business Is War Without Bullets
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About this listen
In the opening episode of The Leader’s Furnace, Rick sits down with co-host Edy Herrera to unpack the moments that forged his leadership, the philosophy behind his decisions, and why this podcast had to exist. Not as content—but as contribution.
Together, Rick and Edy define the language of leadership before the series ever moves forward.
This conversation explores:
- What it means to be a creative pioneer in an industry built on repetition
- Why “finding is reserved for the searchers” — and how curiosity becomes a leadership advantage
- The difference between being one mile wide and one inch deep versus one inch wide and one mile deep
- Why mastery, focus, and patience matter more than visibility and volume
Rick shares how pressure shaped his thinking long before success was visible—and Edy challenges the assumptions leaders often carry without questioning.
This episode reveals the purpose behind The Leader’s Furnace:
a place for leaders willing to stay present when things get heavy, focused when others scatter, and steady when the pressure rises.
Because pressure doesn’t just test leaders.
It reveals them.
If you’re willing to step into the heat, this is where it begins.