Episode nineteen is all about AI, but I promise I won't sell you a course! On this episode, we cover:

• Why buyers don't care that your product is AI-enabled, from Wouter Teunissen's AskCMO newsletter
• A handy guide to pulling themes from your reviews from Eddie Schleyner's Very Good Copy newsletter
• Tips to get your LLM to give you more creative and specific results, from Ruben Hassid's Substack
• A framework to think about AI's effect on your career from Shaan Puri's One Minute Blog

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

AskCMO newsletter sign-up

Wouter Teunissen Twitter profile

Very Good Copy newsletter sign-up

Eddie Schleyner LinkedIn profile

Ruben Hassid Substack newsletter sign-up

Ruben Hassid LinkedIn profile

One Minute Blog newsletter archive

Shaan Puri LinkedIn and Twitter

My First Million Podcast

Nathan Pohl LinkedIn

newsletterrecappod@gmail.com

Buy Local MI, a small business directory I built!

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.

Episode eighteen is all about marketing psychology! On this episode, we cover:

• Omission bias, and how you can flip it to your advantage as covered in Katelyn Bourgoin's Why We Buy newsletter
• The numerosity heuristic, as covered in the Psychology of Marketing newsletter
• And more principles of marketing psychology and how to put them to work for your business

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Why We Buy newsletter sign-up

Katelyn Bourgoin LinkedIn and Twitter profiles

Psychology of Marketing newsletter sign-up

Speaking of Me testimonial software

Nathan Pohl LinkedIn

newsletterrecappod@gmail.com

Another project I'm working on if you live in Michigan

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.

Episode seventeen is all about sales! On this episode, we cover:

• The high anchor, courtesy of Nic Conley in The Follow Up newsletter
• Two sentences that can help you get more information from prospects and close better without being pushy from Alex Hormozi in Money In Under a Minute
• Sales pipeline data based on meetings per week from Jesse Pujji and the Bootstrapped Giants newsletter

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

The Follow Up newsletter sign-up

Nic Conley LinkedIn

Money In Under a Minute newsletter sign-up

Alex Hormozi LinkedIn

Bootstrapped Giants newsletter sign-up

Jesse Pujji LinkedIn and X profiles

Nathan Pohl LinkedIn

newsletterrecappod@gmail.com

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.