Valerie didn't need more strategies. She needed sharper positioning.

In this episode of Business Real Talk, Valerie Holm shares what shifted when she stopped trying to refine her offers—and started refining her category. Instead of competing in a crowded space, she learned how to articulate her innovation in a way that made her the obvious choice.

Through this conversation, you'll hear how Valerie moved from blending in to building authority, how her messaging evolved, and what changed when she began thinking like a category leader instead of a service provider.

If you've ever felt like your expertise is strong but your positioning isn't landing, this episode will show you what's really missing.

WHAT YOU'LL LEARN:

✅ The messaging shift that helped Valerie stand out in a saturated market
✅ Why refining your positioning creates faster buyer conviction
✅ How clarity builds authority (without adding more content)
✅ What happens when you stop competing and start owning your method
✅ The internal shift required to step into category leadership

Keywords: high ticket clients, premium clients, service business marketing, client attraction strategies, high ticket sales, eliminate discounts, payment plans, coaching business, consulting business, premium pricing

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Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com

Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/

Come hang out with us and share your biggest takeaways from the show:

Facebook: https://www.facebook.com/nasecheverria

Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ

TikTok: https://www.tiktok.com/@nextlevelupceo

Thank you for tuning into The Business Real Talk.

Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)!

If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

We appreciate your support in creating a MOVEMENT!

Borrowed thinking creates borrowed results.

If you're building your business by copying frameworks, following "proven paths," or waiting for certainty before you move, you're not leading—you're optimizing inside someone else's game.

In this episode of Business Real Talk, Nas breaks down the Innovator's Operating System—the internal engine that category leaders use to make bold, clean decisions without permission, precedent, or playbooks.

Using real examples from Steve Jobs, Sarah Blakely, Amazon, and Tesla, this episode shows why innovation doesn't fail from lack of effort—it fails from borrowed thinking. And how to replace it with a decision system built for creating the future, not reacting to the present.

What you'll learn:

• Why borrowed frameworks cap your growth and slow decision-making
  
  

• The difference between optimizing a business and creating a category
  
  

• How innovators install a central belief that filters every decision
  
  

• Why strategic sequencing matters more than tactics
  
  

• How to increase decision velocity without waiting for certainty
  
  

• The 3-part Innovator's Operating System that drives clarity, conviction, and momentum
  
  

This episode is for founders who don't want to compete harder—
they want to think differently, decide faster, and lead the market instead of following it.

If you're ready to stop borrowing thinking and start building a business that runs on your innovation, this one will change how you lead.

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Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com

Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/

Come hang out with us and share your biggest takeaways from the show:

Facebook: https://www.facebook.com/nasecheverria

Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ

TikTok: https://www.tiktok.com/@nextlevelupceo

Thank you for tuning into The Business Real Talk.

Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)!

If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

We appreciate your support in creating a MOVEMENT!

Most businesses are still trying to convince people to buy.
The most powerful brands don't persuade — they indoctrinate belief.

In this episode of Business Real Talk, Nas Echeverria breaks down the Belief Indoctrination System and why persuasion-based selling is becoming obsolete. Using examples like Netflix, Nike, Apple, CrossFit, and Tesla, she shows how category leaders install belief so deeply that buyers pre-commit before a sales conversation even happens.

Instead of longer sales calls, more objections, or endless nurturing, this system creates self-selling businesses by turning ideas into innovation assets that do the selling for you.

WHAT YOU'LL LEARN:

• Why persuasion creates friction but belief creates momentum
  
  

• How brands like Apple and Tesla eliminate traditional sales tactics
  
  

• The difference between educating buyers and indoctrinating belief
  
  

• How innovation assets turn clients into evangelists
  
  

• The 3 core components of the Belief Indoctrination System
  
  

THE 3 COMPONENTS:

• Category-defining theory
  
  

• The indoctrination ladder
  
  

• The bingeable experience
  If you want buyers to pre-sell themselves, pre-commit faster, and pre-convert before the call, this episode shows you exactly how belief-driven businesses are built.

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Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com

Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/

Come hang out with us and share your biggest takeaways from the show:

Facebook: https://www.facebook.com/nasecheverria

Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ

TikTok: https://www.tiktok.com/@nextlevelupceo

Thank you for tuning into The Business Real Talk.

Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)!

If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

We appreciate your support in creating a MOVEMENT!