Is it possible to balance sustainability with profitability?

In this episode of Business Reframed, Kelly Beaumont sits down with Radhika Mayani, Founder and CEO of Left-handesign® — Australia’s #1 plantable stationery brand and a Certified B Corp —to explore what it really takes to build a purpose-forward business designed to also deliver commercial performance.

Radhika shares the realities of leading with values in a competitive market, and why purpose alone is never enough without strong business fundamentals.

The conversation also goes beyond the business itself - examining how peer leadership and having experienced CEOs in your corner can shift decision-making, reduce founder isolation, and accelerate impact at scale.

This episode reframes the idea that purpose-led leadership is a solo pursuit - and offers practical insight for leaders who want to grow responsibly, lead confidently, and build businesses that endure.

Welcome to Business Reframed - where purpose meets performance.

Can purpose and profit truly coexist?
In this debut episode, Kelly Beaumont speaks with Holly Masters, CEO of the McGrath Foundation, about what happens when leaders bring commercial clarity to purpose-driven work. Holly shares lessons from leading one of Australia’s most recognised non-profits and how aligning purpose with performance creates lasting impact.

This conversation challenges outdated assumptions about what it means to “do good” in business - and offers a blueprint for leaders who want to create meaningful change and measurable results.

Welcome to Business Reframed - where purpose meets performance.