In this episode of Business as Unusual, systems-change advocate, Nora Wilhelm, founder of Parayma, explores how real sustainability requires shifting the deeper systems, structures, and worldviews driving today’s crises.

Through systems thinking, regenerative leadership, and purpose-driven change, Nora reveals why surface-level solutions fail, and how individuals and organizations can address root causes to create long-term, meaningful impact.

She discusses the burnout cycle in changemakers, the power of inner transformation, and the role of reconnection with nature and creativity in driving systemic change.

This episode offers practical insight for sustainability professionals, conscious leaders, and anyone seeking their unique contribution to a regenerative future.

Ecosystem Mapping 101: https://www.parayma.co/em101
Find Your Purpose 101: https://www.parayma.co/fyp101
Systems Change 101: https://www.parayma.co/sc101

Changework Compass (Self-paced version)
https://www.parayma.co/changework-compass

Social media: instagram.com/parayma.co https://www.linkedin.com/company/parayma/
& https://www.linkedin.com/in/norawilhelm/

Brought to you by Vyve.

In this episode of Business as Unusual, host Sara Fossum sits down with Lorena Muñoz from Bright Products, a company designing solar solutions for humanitarian settings.

With a rare background bridging human rights, sustainable business, and product development, Lorena shares how Bright Products embeds ethical practices into every part of the company—from R&D and supply chain management to field testing in places like Mozambique, Uganda, and Bangladesh.

Together, they explore:
- How true sustainability is built through culture—not just compliance
- Why engaging directly with affected communities leads to smarter product innovation
- How transparency and supplier relationships create competitive advantage
- What shrinking humanitarian budgets mean for innovation and resilience
- The real challenges of humanitarian supply chains
- Why companies must rethink their role in delivering both profit and positive impact

If you’re working in ESG, humanitarian innovation, sustainability strategy, human rights due diligence, or purpose-driven product development—this episode is full of grounded insights you can actually use.

Learn more about bright products: https://bright-products.com/

👉 Subscribe for candid conversations on strategy, sustainability, and smart business.

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Brought to you by Vyve: https://www.vyve.no/

Produced by Amplitude Ventures: Your Partners in Early-Stage Venture Building - https://amplitude.ventures

Brought to you by Vyve.

What happens when you treat sustainability like HSEQ–embedded, measurable, and accountable?

In this episode, Sara Fossum speaks with Kristin Hidle Vinje, a former oil and gas executive turned sustainability strategist, who brings sharp business strategy thinking to ESG implementation.

They explore how Kristin’s firm, DRIV, helped one company cut 60% waste, 27% production cost, and 26% emissions, through sustainability integration. Kristin unpacks why most corporate sustainability strategies stall at implementation, and how cross-functional teams, verified emissions data, and culture-driven programs unlock real results.

Relevant for leaders serious about turning sustainability strategy into long-term business value.

Follow for candid conversations on strategy, sustainability, and smart business.

Brought to you by Vyve.