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Business by Design

Business by Design

Written by: Valerie Priester
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About this listen

Business by Design with Valerie Priester is the quick‑hit show for high‑achieving women entrepreneurs stuck at their next level. Every Thursday, Valerie packs a 10-minute Mindset Reset to quiet doubt and a Strategic Step you can use right away, plus a monthly guest deep dive. Expect straight talk, actionable frameworks, and a warm nudge toward clear, confident growth. Follow the show and snag the latest free resource in the show notes—then go design your victory.Valerie Priester Economics Leadership Management & Leadership
Episodes
  • The Confidence Loop
    Feb 26 2026

    In this empowering episode, Valerie Priester unpacks the truth about how confidence is actually built, not in a single leap, but through consistent, courageous action over time. If you’ve ever felt like your confidence "disappears" or you're not sure how to sustain belief in your business, this episode is your reset. Valerie walks you through the Confidence Loop and shares how to stay inside it even when fear, doubt, or setbacks arise.


    What You’ll Learn:

    • The four phases of the Confidence Loop
    • Why most high achievers unknowingly exit the loop
    • How to create mini-belief reinforcements every week
    • How to reset quickly when you lose momentum

    Practical Takeaways:

    1. Identify what stage of the Confidence Loop you're currently in
    2. Choose one micro-brave action to re-enter the loop
    3. Use the “Belief Boost” journaling prompt to reinforce inner trust


    Resources & Links:

    • Download the free guide: [Break Through Your Confidence Plateau]
    • Connect with Valerie on Instagram: @vpriester
    • Subscribe to the podcast so you never miss an episode
    • Leave a review to support the show and help others discover it!
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    11 mins
  • Courage Over Perfection
    Feb 19 2026

    Perfectionism might wear a mask of ambition, but underneath, it’s often fear in disguise. In this powerful episode, Valerie shares how striving for perfection keeps high-achieving women stuck, over-preparing, overthinking, and under-creating.


    You’ll learn why courage is always more effective than perfection when it comes to building a business and living your truth. This isn’t about being reckless; it’s about being real. Your next level doesn’t require flawlessness. It requires movement.


    What You’ll Learn:

    • The sneaky ways perfectionism shows up (especially in high achievers)
    • How chasing perfection keeps you invisible and burned out
    • The belief shift that helps you choose courage instead
    • 3 practical ways to start practicing courage over perfection now

    3 Practical Tips You Can Use Today:
    1. The 80% Rule
    If it’s 80% ready, it’s ready. Give yourself permission to launch, post, speak, or act without endless polishing.
    2. Practice Micro-Courage
    Do one small thing each day that feels slightly brave. Send the pitch. Record the voice memo. Speak your truth.
    3. Celebrate Imperfect Action
    Keep a daily log of things you did without over-perfecting. Celebrate your courage, not the outcome.

    Key Quote:
    "Perfection is a moving target, but courage is always available right now."

    Resources:

    • Download the free guide: [Break Through Your Confidence Plateau]
    • Connect with Valerie on Instagram: @vpriester
    • Subscribe to the podcast so you never miss an episode
    • Leave a review to support the show and help others discover it!


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    9 mins
  • You’re Not Stuck (You’re Scared)
    Feb 12 2026

    If you’ve ever felt paralyzed, uncertain, or like you’re spinning your wheels, this episode is for you. What we often label as “being stuck” is really a quiet fear we haven’t named yet. In today’s episode, Valerie unpacks how to recognize when fear is masquerading as stuck-ness and how to gently begin moving forward, even if fear still lingers.


    This is a loving truth-telling conversation that reframes self-judgment and offers tools to break the freeze.


    What You’ll Learn:

    • The difference between true stuck-ness and fear-based pause
    • Why labeling ourselves as "stuck" can reinforce inaction
    • How to name the root fear and reclaim your power
    • 3 practical ways to move forward even when fear is present


    Key Takeaway:
    Fear doesn’t mean you’re off-track. It means you’re growing. And you don’t have to be fearless to take your next step.

    Resources & Links:

    • Download the free guide: [Break Through Your Confidence Plateau]
    • Connect with Valerie on Instagram: @vpriester
    • Subscribe to the podcast so you never miss an episode
    • Leave a review to support the show and help others discover it!


    Show More Show Less
    9 mins
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