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You can be fully booked. Working six days a week. Getting new clients every week from your marketing.

And still have nothing left in your bank account.

That is not a revenue problem. That is a pricing problem.
In this episode I am walking you through the exact step-by-step process inside the Profitable Pricing Calculator, the same tool I have used with over 400 business owners to help them stop running a business that looks successful on the outside while quietly falling apart behind the scenes.

With the national minimum wage up 4.75%, Payday Super now live, and EFTPOS surcharge fees no longer passable to consumers from October 2026, your profit is already shrinking if your prices have not moved.

→ Why most beauty business owners are charging prices they have no idea are profitable or sustainable
→ The three ways to increase profit and why two of them will not work if pricing is broken from the start
→ How to calculate your exact breakeven cost per hour, per minute, and per service
→ The 80% capacity rule and why basing prices on full bookings sets you up to undercharge
→ How to work out real product costs service by service rather than relying on BDM estimates
→ What the calculator shows you that your accountant and bookkeeper will not walk you through
→ How to factor in GST, EFTPOS surcharge fees, and your tax bracket to see what you actually keep
→ Why 30% profit should be your floor and what to do if your services are nowhere close
→ The client who added over $100,000 in revenue in one year
→ The client who four X'd revenue and went from 5% profit to 32%
→ Why the businesses that do not fix their pricing now probably will not be here in twelve months
If you have been avoiding your numbers out of fear or shame, this is the episode that changes that.

Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services

Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/

If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/