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Buzz Behind Sports

Buzz Behind Sports

Written by: Buzz Behind Sports
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About this listen

 Buzz Behind Sports is an initiative of the International Institute of Sports & Management to educate one on what goes behind the scenes to create a flawless & successful Sports Event. Be it Sponsorship Deals, Contract Negotiations, or what it takes to manage your favourite athlete, this podcast will be your source to know to make a successful career option in this ever-growing sector. This podcast will feature Industry experts, students, sports celebs and entrepreneurs who had made it big in sports. So stay Tuned.!Buzz Behind Sports Economics
Episodes
  • Season 4 - Ep. 1- The Death of Live TV? | How Gen Z & Reels Are Changing Sports Marketing

    Season 4 - Ep. 1- The Death of Live TV? | How Gen Z & Reels Are Changing Sports Marketing
    Jan 13 2026

    The first episode of Buzz Behind Sports in 2026 🎙️ starts with insightful discussions that analyze the business of sports.

    Here, Mr. Subhamoy Das - National Director at WPP Media - shares powerful viewpoints into the dynamic world of sports marketing and why sponsorships are often seen as one of the most glamorous roles in the industry.

    The conversation explores brand objectives, return on investment 💰, ambush marketing, and the changing ways Gen Z audiences consume sports content 📱.

    From the growth of indigenous sports like Kabaddi to the IPL as a prodigy among Indian leagues, the episode highlights the potential of particular from a marketer’s and sponsor’s perspective.

    Additionally, Mr. Das discusses networking in the sports industry, essential skills for aspiring sports marketers targeting the 2030 Commonwealth 🏅, and the scope of sports science.


    #IISM #sportsmarketing #genz #buzzbehindsports #wppmedia #sportsbusiness #sponsorship #ipl #prokabaddi #sportspodcast #ambushmarketing #networking #sportsscience #commonwealthgames2030 #sportsindustry #marketinginsights


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    42 mins
  • Ep.8- Cricket's Secret Weapon - Sports Analytics Ft. Sankar Rajgopal | Buzz Behind Sports

    Ep.8- Cricket's Secret Weapon - Sports Analytics Ft. Sankar Rajgopal | Buzz Behind Sports
    Sep 22 2025
    Data is everything in modern sports, and there’s no escaping it.In this episode of Buzz Behind Sports 🎙️, we sit down with Mr. Sankar Rajgopal, Head of Analytics Services at CricViz, who reveals cricket’s true secret weapon: Sports Analytics. From analyzing the smallest data points to shaping winning strategies, he explains how numbers have transformed the way the game is played.Discover how a minor change in data can dramatically impact an athlete’s performance and, ultimately, the outcome of an entire match. Hear fascinating insights about how analytics amplified the strengths of cricketers like Arshdeep Singh and Md. Shami, turning natural talent into match-winning performances. Mr. Rajgopal also takes us through the early days of sports analytics, the struggles analysts faced, the importance of blending data with a coach’s instincts, and how this synergy influences athlete selection and performance on the field.If you’ve ever wondered how modern teams boost their chances of victory or how data is silently shaping every wicket and run, this podcast is a must-watch. ✅Tune in and uncover the hidden world where data meets the talents of cricket. 🎧#BuzzBehindSports #IISM #SportsAnalytics #CricketAnalytics #CricViz #Cricket #DataScience #WinningStrategy #AthletePerformance #MdShami #ArshdeepSingh #CoachInstincts #Podcast #MustWatch #ModernSports #CricketFans #SportsTech #sportsinsights Stay Connected:Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.iismworld.com/?utm_source=Social&utm_medium=Spotify&utm_campaign=Social-Spotify⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/IISMWorld/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/iismworld/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/info_iism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/school/international-institute-of-sports-management-iism-/
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    58 mins
  • Ep. 7- The Untold Story of Pickleball's Explosive Growth!

    Ep. 7- The Untold Story of Pickleball's Explosive Growth!
    Apr 5 2025

    Watch the podcast 🎧 on ‘The Untold Story of Pickleball’s Explosive Growth’ 🚀 ft. Mr. Sunil Walavalkar, the founder of the All India Pickleball Association, talks about his journey from being a tennis player 🎾 to becoming a pickleball coach and ultimately founding AIPA.

    In a conversation with Buzz Behind Sports, he discussed the challenges he faced during his initial years in promoting Pickleball as a prominent sport in India. In the podcast, you will gain insights into how Pickleball differs from Tennis, its rules 📜, the supporting associates of AIPA 🤝, and the role of social media.

    He also mentioned IISM’s contribution toward creating a research report on ‘the growth of pickleball in India.’ 📊


    #pickleball #pickleballindia #AIPA #buzzbehindsports #podcast #sports #sportsgrowth #tennis #sportsbusiness #sportsindustry #iism #sportsresearch #india #sportsdevelopment


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    48 mins
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