Read Abstract's Open Letter to Design and follow @goabstract and @jbrewer on Twitter for updates. 

The voices featured in this episode are David and Mary Sherwin, co-founders of Ask the Sherwins and David Hoang, Design Director at Webflow. Stay tuned for more perspectives from leaders about the design lifecycle. 

By Design is produced by Josh Brewer, Olivia Reingold, and Alison Harshbarger. 

By Design is a show about the process of designing exceptional digital experiences. In each episode, our host, Josh Brewer, dives deep into a specific stage of the design lifecycle with an industry leader. Our hope is that hearing their insight can help us shape a better future for design. Sana Rao, VP of Product & Design at Peanut shares what she knows about research.

• Sana’s website
• Sana on Twitter
• Sana on LinkedIn
• Found Poems
• Peanut

If you’re interested in improving the design process at your organization, see how Abstract can help. 

David and Mary Sherwin from Ask the Sherwins explain how the product brief can be a tool for alignment and consensus about what you’re going to build, what success looks like if you get it right, and how we can improve this stage in the design lifecycle. 

• Ask the Sherwins
• Ask the Sherwins on Twitter
• David on Twitter
• David on LinkedIn
• Mary on Twitter
• Mary on LinkedIn
• Creative Workshop
• Turning People into Teams

By Design is a show about the process of designing exceptional digital experiences. In each episode, our host, Josh Brewer, dives deep into a specific stage of the design lifecycle with an industry leader. Our hope is that hearing their insight can help us shape a better future for design.

If you’re interested in improving the design process at your organization, see how Abstract can help. 

Artist, designer, and entrepreneur, Marc Hemeon, shares how setting expectations with stakeholders and clarifying the type of feedback that’s needed in this stage can create compassion and freedom to explore in the exploration stage of the design lifecycle. 

• Marc’s website and paintings
• Marc on Twitter
• Marc on LinkedIn

By Design is a show about the process of designing exceptional digital experiences. In each episode, our host, Josh Brewer, dives deep into a specific stage of the design lifecycle with an industry leader. Our hope is that hearing their insight can help us shape a better future for design.

If you’re interested in improving the design process at your organization, see how Abstract can help. 

Director of Design at Webflow David Hoang says that prototyping is an incredibly effective way to learn and to get immediate feedback, understand what your team can say no to, and de-risk design decisions. 

• David’s website
• David on Twitter
• David on LinkedIn
• Webflow
• How Did This Get Made?

By Design is a show about the process of designing exceptional digital experiences. In each episode, our host, Josh Brewer, dives deep into a specific stage of the design lifecycle with an industry leader. Our hope is that hearing their insight can help us shape a better future for design.

If you’re interested in improving the design process at your organization, see how Abstract can help. 

Head of Design at Stripe Katie Dill says that it’s important to take the time to design your review process — including your ability to facilitate. She shares how setting the right amount of context with the right people at the right stage can be critical to success.

• Katie on Twitter
• Katie on LinkedIn

By Design is a show about the process of designing exceptional digital experiences. In each episode, our host, Josh Brewer, dives deep into a specific stage of the design lifecycle with an industry leader. Our hope is that hearing their insight can help us shape a better future for design.

If you’re interested in improving the design process at your organization, see how Abstract can help. 

VP of Design at Loom Joshua Goldenberg shares insights about how to make building and shipping an opportunity for inclusion and a shared sense of ownership. He also reminds us that design’s responsibility doesn’t end after the handoff — we should be collaborating with cross functional teams early and often.

• Joshua’s website
• Joshua on LinkedIn
• New Loom branding launch
• Plasmic

By Design is a show about the process of designing exceptional digital experiences. In each episode, our host, Josh Brewer, dives deep into a specific stage of the design lifecycle with an industry leader. Our hope is that hearing their insight can help us shape a better future for design.

If you’re interested in improving the design process at your organization, see how Abstract can help. 

Lead Product Designer for Global Conversion at Netflix Fonz Morris brings a mindset of constant improvement to his work. He says that teams that collaborate throughout the entire process are much more likely to put themselves in the customer’s shoes and start iterating from the very beginning. He also dispels the misconception that data can limit creativity, instead he believes that it allows teams to gauge success in service of refinement. 

• Fonz on Twitter
• Fonz on LinkedIn