In this episode of CBS Spotlight, features Rick & Jake Eskin from Dye & Eskin, highlight unique corporate life insurance solutions that do not require medical exams. The discussion focuses on how advisors can leverage these guaranteed issue life products to provide substantial benefits to corporate clients, streamline the insurance process, and expand their business with minimal effort

In Part 2 of our conversation with John Swystun, CEO of Auxesys, Inc., we dive deeper into the strategies that help financial advisors stand out in a crowded market. John shares actionable insights on leveraging authentic storytelling, digital ecosystems, and creative branding to foster trust and long-term client relationships.

We also explore how technology and compliance intersect in marketing—and why adaptability is key for sustainable growth in wealth management firms.

In this episode of CBS Spotlight, John Swystun shares his unconventional career path from producing snowboard videos to becoming the CEO of Auxesys, Inc., a digital marketing firm specializing in wealth management. He discusses the importance of storytelling, systems thinking, and creativity in marketing, particularly for financial advisors. The conversation highlights how these elements can create organic growth in wealth management firms while adapting to regulatory challenges.