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CEO Series

CEO Series

Written by: The Greenbook Podcast Network
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About this listen

Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.Copyright 2025 The Greenbook Podcast Network Economics Politics & Government
Episodes
  • From Micro-Surveys to Real-World Data: A CEO’s Journey in Healthcare
    Dec 4 2025

    Lenny Murphy sits down with Tal Rosenberg, CEO of Kenovo, to explore the company’s evolution from its roots as Incroud, a pioneer in micro-surveys for healthcare. Tal shares insights from their 13-month tenure as CEO and their extensive career in healthcare and life sciences, including key roles at Iuvia and Data Avant. The conversation also navigates unexpected technical hiccups, adding a human touch to this in-depth CEO interview.

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    36 mins
  • From Zero to 60,000: How Craftful Turned AI into Product Development Gold
    Nov 20 2025

    In this compelling CEO Series interview, Lenny Murphy sits down with Yana Welinder, Head of AI at Amplitude and former CEO/co-founder of Craftful, to discuss one of the most impressive growth stories in the AI space. Yana shares how Craftful scaled from zero to 60,000 product teams in just two years by solving a problem every product manager faces: making sense of overwhelming customer feedback.

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    43 mins
  • Breaking the Mold: How Morning Consult Built the Bloomberg Terminal of Public Opinion
    Nov 7 2025

    Michael Ramlet, CEO of Morning Consult, emerges from stealth mode to share how his company disrupted the market research industry by obsessing over data quality and real-time insights. In this candid conversation, Ramlet reveals the infrastructure investments that enabled Morning Consult to scale from a $30K startup to a major industry player, and discusses why AI represents both an existential threat and unprecedented opportunity for traditional research companies.

    Key Moments:

    → From Stealth to Scale - Their growth story and data collection scale

    → AI Democratization - How their AI platform changes access to insights

    → Industry Transformation - The existential challenge facing the research industry

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    53 mins
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