CEOs You Should Know - Ben Spell - Good Ranchers
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CEOs You Should Know - Ben Spell - Good Ranchers
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In this episode of CEOs You Should Know Dallas, iHeartMedia Dallas Market President Chris Long sits down with Ben Spell, Founder and CEO of Good Ranchers, to explore his unlikely journey from church music ministry to building one of the fastest-growing direct-to-consumer meat companies in the country.
Ben shares how a moment in a church parking lot sparked a deeper calling to create something meaningful, leading him to launch a business with no formal plan, no industry experience, and a strong commitment to integrity. What began as a side hustle selling meat out of a truck quickly evolved into a mission-driven company focused on transparency, American-sourced products, and customer trust.
The conversation dives into the realities of entrepreneurship, including navigating rapid growth, embracing imperfection, and building a company culture rooted in purpose. Ben also reflects on the challenges of scaling during COVID-19, transitioning to e-commerce, and leading a team while growing a young family alongside the business.
Along the way, he shares insights on hiring for heart over resume, recognizing opportunity in uncertainty, and why giving back remains central to the company’s mission.
Guest: Ben Spell, Founder and CEO, Good Ranchers
Website: www.GoodRanchers.com
CEOs You Should Know DFW features candid conversations with leaders shaping business in North Texas and beyond, hosted by Chris Long, Region President of iHeartMedia Dallas/Fort Worth. Follow, Rate, and Subscribe on the podcast platform you are listening on!
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