On this episode of the Co-Pro Podcast, we sit down with Cannes Lion–winning director Rob McConnaughy, better known as Whitey.

Whitey started directing snowboard and skateboard films at just 21, producing more than 16 best-selling action sports movies that helped define an era. He later helped shoot the pilot for Jackass and went on to write and shoot the first two Jackass films, shaping the hidden-camera chaos that became a cultural phenomenon.

Since then, Whitey has directed campaigns for global brands like Nike, Honda, Burger King, Mountain Dew, and Coca-Cola, while also creating comedy work for The Late Late Show with James Corden and Funny or Die.

In this conversation, we talk about the early days of action sports filmmaking, the making of Jackass, directing commercials, and the creative process behind capturing real moments with real people.

Sebo Walker came by the studio, and we ended up talking about way more than skating.
We get into how skating feeds his art, how art feeds his skating, and what it actually looks like to balance being a working creative with being a pro skater. Sebo also opens up about fatherhood, how becoming a dad shifts your perspective, your priorities, and the way you think about legacy.
We talk about growing up in skate culture, staying independent, building something that lasts, and what it means to create with the next generation in mind.
This one’s about skating, sure, but it’s also about time, responsibility, and figuring out how to keep pushing without losing what matters.
If you’re into skateboarding, art, or building a creative life on your own terms, you’ll dig this one.

What does it really take to build brand experiences that people feel, not just see?

In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas into moments that actually move people.

We talk about:

What experiential marketing really means today

How BeCore approaches culture, community, and authenticity

Building trust with brands while pushing creative boundaries

The balance between strategy, creativity, and execution

Lessons learned from producing experiences in the real world

Why experiences—not ads—are shaping the future of brand connection


Whether you’re a creative, marketer, producer, or brand builder, this conversation dives deep into how meaningful experiences are made and why they matter more than ever.