Maximilian Saal helped his clients generate over 30 million in revenue, ran a single webinar that booked 630 sales calls in minutes, and built a company that did 4.8 million euros in 2024 with one employee. Now he reveals the exact system behind it and why most coaches will not survive the next two years.
Maximilian Saal is the co-founder of SPEEDSCALING, the Cologne-based company helping coaches, consultants, and creators scale to 100k per month without an agency or a large team. Together with his co-founder Eric Steigner, he has put more than 6 million in paid ad spend to work, filled webinars with over 150,000 registrants, and guided more than 2,000 coaches through the same playbook he and Eric run themselves.
He shares:
◼️ Why his first webinar succeeded even when he was too sick to speak
◼️ The 15 parts every high-converting webinar needs
◼️ The "trial closing" technique most coaches skip and why it kills sales
◼️ How a single July 2024 launch booked 630 sales calls in minutes
◼️ The plain white €4 CPL ad that broke their records
◼️ The exact ROAS number that tells you to rebuild your funnel
◼️ Why a 5k starting budget should never go to paid ads
◼️ Why AI rewards operators, not creators, and what that means for marketers
◼️ The "trust recession" reshaping the coaching industry
◼️ The unsexy advice for every coach stuck at 10k a month
◼️ The one thing every coach who survives 2028 will have in common
00:00 Intro
01:30 From LinkedIn DMs to his first million organic
03:00 Meeting Eric at a birthday party
04:30 Which coaches actually scale to 100k a month
06:15 The campaign where they tested 7,300 ads
06:50 The COVID webinar that changed everything
11:00 The 15 parts every webinar needs
15:45 Trial closing: the yes-question technique
18:45 July 2024: 630 sales calls in three minutes
22:50 The plain white €4 CPL ad
24:55 When ROAS drops below 3, change the wrapper
27:15 Why a 5k starting budget should not go to ads
30:20 AI is your operator, not your creator
34:10 Where AI still falls short
39:00 The trust recession
40:55 Behind the scenes: answering WhatsApp at 10pm
47:20 Stuck at 10k a month, here is what to do
50:45 Why payment infrastructure matters at scale
55:15 The CopeCart experience: zero to a million in six weeks
56:55 Rapid fire round
1:06:00 The one thing every coach should walk away with
1:07:45 Where to find Maximilian and SPEEDSCALING
Follow Maximilian Saal & Eric Steigner:
- Maximilian on Instagram - https://www.instagram.com/maximiliansaal
- Eric on Instagram - https://www.instagram.com/eric.steigner/
- SPEEDSCALING on Instagram - https://www.instagram.com/speedscaling.de/
- SPEEDSCALING - https://speedscaling.de
May 18 20261 hr and 3 mins
33 mins