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CX without the BS

CX without the BS

Written by: Brian Nichols
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About this listen

CX without the BS is a refreshingly honest and engaging podcast that dives deep into the world of Customer Experience (CX). Hosted by industry veterans Tom Milligan and Brian Nichols, the show aims to cut through the jargon and hype to deliver real, actionable insights for CX professionals and business leaders. Each episode features candid conversations with CX experts, thought leaders, and practitioners who share their experiences, challenges, and successes in the field. The hosts and guests discuss a wide range of topics, from emerging technologies like AI and automation to the human elements of empathy, creativity, and problem-solving that are essential to delivering exceptional customer experiences. What sets CX without the BS apart is its commitment to authenticity and practicality. Tom and Brian aren't afraid to call out the "BS" in the industry - the buzzwords, the fads, and the overhyped solutions that don't deliver real value. Instead, they focus on strategies and tactics that have been proven to work in the real world, drawing on their own extensive experience as well as the insights of their guests. Whether you're a seasoned CX professional or just starting out in the field, CX without the BS offers valuable perspectives and actionable advice to help you navigate the complex and ever-changing landscape of customer experience. With its engaging hosts, expert guests, and no-nonsense approach, this podcast is a must-listen for anyone who wants to stay ahead of the curve and deliver exceptional experiences to their customers.© 2026 CX without the BS Economics Politics & Government
Episodes
  • Avaya, Mitel, Genesys: How 3 Vendor Collapses DESTROYED SMB Contact Centers
    Feb 24 2026

    Avaya, Mitel, and Genesys left hundreds of SMB contact centers stranded — today you'll learn why your advisor probably never warned you it was coming.

    Over 200 vendors are competing for your contact center contract right now.

    Not all of them are going to survive. When Avaya went bankrupt, enterprise customers got dedicated migration teams and months of runway.

    SMBs got a letter.Your advisor signed the deal, collected the commission, and moved on — long before the migration notice hit your inbox.

    This episode is about what due diligence actually looks like for the companies vendors fly over on their way to the enterprise logo.

    If your advisor hasn't had this conversation with you, you need to watch this before you sign anything.

    Chapters:
    0:00 The $400K Letter Nobody Warned Them About
    1:40 Welcome to CX Without the BS
    2:15 Why This Matters Right Now for Advisors and Buyers
    3:20 Real Names, Real Wreckage: Avaya, Mitel, Genesys
    5:05 What Your Advisor Should Have Told You
    6:20 A Practitioner Who's Lived Through It
    8:15 Back to the Story — Now You Know Why
    9:00 The Private Equity Time Bomb
    9:45 The Vendor Health Five
    10:40 Before You Sign Anything, Do This
    11:25 The Close — and One Ask

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    12 mins
  • How to Spot a Bad Phone Provider in Under 2 Minutes
    Feb 20 2026

    Before you sign anything for phones, UCaaS, or contact center - you need to know this:

    When it breaks, who actually picks up the phone?

    In this CX Without the BS - Quick Hit, I walk through the fastest way to spot a “support problem” before you’re stuck in ticket hell, porting delays, and finger-pointing.

    Here are the two questions to copy/paste into an email to every vendor you’re considering:

    When I need help, who do I call - and how fast do I get a real human?

    If my bill comes in higher than the quote, what fees do you add that aren’t in the per-user price?

    If they answer clearly and directly - good sign.
    If they dodge - you just saved yourself a multi-year headache.

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    2 mins
  • CX Industry LYING About AI Capabilities?
    Feb 4 2026

    Derek Roush (The Cloud Sherpa) joins Brian Nichols to reveal the unethical "Spiff Chasing" in Telecom sales and why massive Early Termination Fees are holding businesses hostage. We dive deep into the conflict between honest Technology Advisors and the "Commission Breath" vendors who prioritize huge 12x upfront payouts over your actual business success. Derek exposes how some major UCaaS providers use restrictive 5-year contracts to mask poor support, forcing companies to pay hundreds of thousands of dollars just to escape bad service.

    We expose the reality of the "Shell Game" regarding Service Level Agreements (SLAs) and why those "guaranteed uptimes" are mathematically designed to pay you pennies while you lose days of revenue. You need to hear this blueprint for identifying ethical partners through the Technology Advisor Alliance and why the industry's new obsession with "AI everything" is a dangerous lie that will likely tank your customer satisfaction scores if you aren't careful.

    Video Chapters:

    0:00 - Intro
    9:52 - The "Quid Pro Quo" Vendor Trap
    14:13 - The "Ick" of Telecom Sales & Bad Relationships
    24:15 - Why SLAs Are A Total Shell Game
    26:17 - "Death to ETFs" & The Month-to-Month Revolution
    29:00 - Exposing "Spiff Chasing" & 12x Commissions
    47:03 - The Big AI Lie in Customer Experience

    Links Section
    Vocal Point Consulting: https://www.vpccloud.com/
    The Cloud Sherpa Podcast: https://www.youtube.com/@cloudsherpa
    The Narrow Road Podcast: https://www.vpccloud.com/ (Available via Vocal Point)
    Technology Advisor Alliance (TAA): https://www.technologyadvisoralliance.com/
    Level365: https://level365.com/

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    56 mins
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