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Call To Action

Call To Action

Written by: Giles Edwards
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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.

It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.

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Episodes
  • 173: Paul McVeigh on football, psychology and leading without ego
    Feb 27 2026

    This week we tried (unsuccessfully, messily, hauntingly) to mate a canary with a cockerel – all in a bid to impress our guest, former Norwich and Tottenham footballer, turned performance psychologist, Paul McVeigh.

    Having played more than 270 professional games, as well as earning 20 caps for Northern Ireland, Paul kicked ball with and against some legendary players, earning a few trophies, a few promotions and, perhaps the ultimate honour, his own song.

    But rather than go off and do the sort of generic post-playing jobs many ex-pros go for (like moaning about stuff on the tv. Or moaning about stuff on the radio. Or moaning about stuff on a podcast etc.) Paul has bottled up all his remarkable experiences in sport and used them to help all kinds of leaders to perform when it matters most.

    As a highly respected performance psychologist, Paul has built a super-successful second career out of helping to dismantle the old narratives about shouty, macho, ego-driven leadership, through his coaching and his two excellent books: ‘The Stupid Footballer is Dead’ and ‘It’s Not About You: The Psychology of Leadership.

    In a chat where Giles tries really, really hard not to dribble ‘Spurs’ all over the conversation, we ponder the most common mistakes, and misunderstanding, when it comes to ‘being the boss’, and some of the most influential sporting figures who inspired Paul’s philosophies on leadership.

    This episode is proudly dedicated to Paul’s Aunt Jean – proof that it’s never too late to reinvent yourself and that anything is possible.

    Follow Paul on LinkedIn

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    Timestamps

    1:32 – Quick Fire Questions
    5:37 – Leaving Belfast for Tottenham Hotspur
    10:05 – Inside a High-Performance Environment
    16:03 – Leadership Styles in Football
    19:12 – It’s Not About You and Modern Leadership
    24:21 – Leadership Beyond Football
    27:25 – Humility and Misconceptions About Leadership
    33:18 – Ahead-of-the-Curve Professional Habits
    39:58 – Transformational Habits That Stick
    42:52 – Advice to His Younger Self

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    Paul’s book recommendations are:

    Awaken The Giant Within by Anthony Robbins
    Money Master the Game by Anthony Robbins

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    53 mins
  • 172: Tim Delaney on building one of ad-land’s most brilliant careers
    Dec 12 2025
    This week we made our way through twenty rolls of ‘Word a Day’ toilet paper – not (entirely) because of tummy trouble, but in order to impress one of the world’s greatest wielders of words, copywriting legend Tim Delaney.

    An advertiser who made all of advertising try harder with their adverts, Tim is of course the founder of the famous Leagas Delaney agency as well as being one of the all-time great copywriters.

    You’ll no doubt have spent much time gawping at and/or weeping over some of his most iconic work – including some extraordinary campaigns for Harrods, Adidas and Nationwide. He’s also the creative brain behind the unforgettable ‘Perfect Day’ film for the BBC – giving the world the briefest sniff of what a Bowie/Boyzone collaboration might have been.

    Wildly successful in both the building of an agency and the writing of copy, Tim is also one of advertising’s most compelling talkers of sense – with a philosophy built around strategic thinking, disciplined work and a healthy appreciation for the value of intuition.

    In a chat where we skid quickly and wildly away from what we laughably called ‘the agenda’, Tim takes us on an entertaining and eye-opening journey through one of the most remarkable lives in the creativity game.

    This episode is proudly dedicated to Tom Harrington.

    Follow Tim on LinkedIn

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    Timestamps

    04:40 - First Job in Advertising
    06:45 - Transitioning to Copywriting
    09:40 - Early Days in Advertising
    12:49 - The Band Experience
    14:03 - From Music to Advertising
    19:07 - Climbing the Advertising Ladder
    22:11 - The Role of Creativity in Advertising
    29:03 - Challenges at BNP
    30:41 - Understanding Advertising's Mystique
    34:08 - The Impact of Technology on Advertising
    39:39 - Enthusiasm for Newcomers
    43:53 - Advice for Junior Copywriters

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    56 mins
  • 171: Kazeem Jamal on the importance of finding the funny side
    Oct 24 2025
    This week we’ve been out every night, committing crimes (twocking Nokias, cussing at ducklings, stealing the dust caps off your dad’s tyres) all to attract the attention of South-London Batman himself – and this week’s guest – Kazeem Jama.

    A comedian so entertaining he almost makes you hate yourself slightly less for being on Instagram all the goddam time, Kazeem has been liberally lubricating the amusement pipes on the BBC, Comedy Central and the Mobo Awards.

    Before comedy grabbed him by the earlobe and dragged him over to the funny side, Kazeem spent decades working in the education sector, primarily with children with special needs and in alternative education – making him humorous and kind-hearted enough to make us all feel really bad about our own decisions, especially the terrible stuff we said to those ducklings.

    This episode is proudly dedicated to the people who shaped Kazeem: his mum, his dad, his kids, and all the doubters along the way.

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    Follow Kazeem on Instagram and Facebook
    Watch the videos that has us cracking up: Frozen and Waze
    Sign up to the mailing list
    To go see him live: tickets here.

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    Timestamps

    02:50 - Kazim's Uncommon Path: From Rugby to Comedy
    07:51 - Ownership: The Key to Kazim's Comedy Journey
    11:26 - Drama Class: The Shy Comedian's Dilemma
    12:52 - Channelling Frustration: The Sports Outlet
    18:30 - Stage vs. Socials: The Comedy Landscape
    21:26 - Navigating Tough Topics: Kazim's Approach
    27:06 - The Unexpected Funeral Laugh
    31:03 - Nine-to-Five vs. Comedy Dreams: The Struggle
    34:08 - Attention, Skill, Monetizing: The Comedy Cycle
    39:03 - The Art of Not Giving a Damn: Embracing the Process
    42:48 - Comedy Contracts: The Safe Space Agreement

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    57 mins
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