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Campaign Code Breakers

Campaign Code Breakers

Written by: Will Redick
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About this listen

 Campaign Code Breakers is a B2B marketing podcast that unpacks real-world marketing campaigns. Each episode dives into the strategies, tactics, and tools used by top marketers, revealing how they achieve standout results. Join us to learn insider tips, creative approaches, and game-changing insights that will help you “break the code” for your next big campaign.Copyright 2025 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • How a Single Research Report Can Become the Cornerstone of Your Campaign Strategy

    How a Single Research Report Can Become the Cornerstone of Your Campaign Strategy
    Mar 13 2025

    What if one piece of content could fuel your entire marketing strategy for a year? That’s exactly what happened when The Brooks Group launched their Best Practices of High-Performance Sales Teams report—and in this episode, we’re breaking down how they did it.

    I sit down with Larissa DeStefano, VP of Marketing at The Brooks Group, to unpack the strategy behind this powerhouse campaign. We cover how they transformed a simple research report into a multi-channel marketing machine—leveraging it for webinars, blog content, sales enablement, and even live events.

    You’ll hear how The Brooks Group mastered sales and marketing alignment, the impact of clear and digestible content, and why reusable, high-quality content is the secret weapon for modern B2B marketing. If you’re looking for ways to maximize the ROI of your marketing efforts, this episode is packed with actionable takeaways.
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    44 mins
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