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Campaign Trend Podcast

Campaign Trend Podcast

Written by: Eric Wilson
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About this listen

The Campaign Trend Podcast brings you into conversation with professionals who drive the business of Politics.

Hosted by Eric Wilson, Executive Director of the Center for Campaign Innovation.

Visit CampaignTrend.com/podcast for more.

© 2026 Campaign Trend
Economics Management Management & Leadership Political Science Politics & Government
Episodes
  • Reaching the Disengaged: Midterm Voters & the Streaming Revolution
    Jan 21 2026

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    The 2026 midterms present a fundamentally different electoral landscape for Republicans. In this episode, pollster David Kanevsky breaks down exclusive post-election survey data from Virginia and New Jersey that reveals how campaigns are now dealing with two distinct electorates: highly engaged partisans who consume news across every platform, and politically disengaged voters who stream without ads and intentionally avoid political content.

    The conversation reveals a media landscape where more voters now get their TV content through streaming than traditional broadcast or cable, where news has been "unbundled" from weather and sports, and where platforms like TikTok and LinkedIn now reach more voters than X/Twitter. With nearly half of votes being cast before Election Day and the most persuadable voters being the least engaged with traditional political media, campaigns must fundamentally rethink their approach.

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    30 mins
  • Inside Political Ad Spending for 2026 with John Link (AdImpact)
    Jan 7 2026

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    Host Eric Wilson sits down with John Link, Senior Vice President of Data at Ad Impact, to unpack the eye-popping numbers behind the 2025-2026 political cycle—projected to become the most expensive midterm in U.S. history at $10.8 billion. Link reveals that three to four Senate races alone could hit the unprecedented $500 million mark, with Michigan, North Carolina, Georgia, and potentially Texas leading the way.

    The conversation explores why House races are seeing the largest spending increases despite fewer competitive districts, how connected TV is capturing growing market share as the only expanding media category, and why early money is flooding the system faster than ever before. Link also discusses the real-world impact of mid-decade redistricting in states like California and Texas, the messaging challenges in saturated battleground markets, and why campaigns must navigate an increasingly fragmented media landscape that now includes streaming, digital, podcasting, and social platforms. For political professionals looking to understand where the industry is headed, this episode offers essential insights into the spending dynamics shaping the 2026 cycle.

    Visit our website: CampaignTrend.com

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    24 mins
  • All In on SMS: Prompt.io CEO Phil Gordon On The Stakes For 2026
    Dec 17 2025

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    What happens when a poker champion with $3 million in tournament winnings pivots to political texting? You get Phil Gordon, founder of Prompt.io, dropping wisdom on selective aggression, ethical influence, and why your campaign texts might be getting ignored.

    Whether you're managing a 50-50 race or just tired of your texts going straight to the spam folder, this episode is your permission to fold the bad hands and go all-in on what actually works.

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    26 mins
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