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The Campaign Podcast

The Campaign Podcast

Written by: Campaign
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 Welcome to Campaign magazine's award-winning podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts

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Episodes
  • What is effective leadership in a time of change? With Mother, Publicis and Omnicom

    What is effective leadership in a time of change? With Mother, Publicis and Omnicom
    Jan 22 2026

    2025 saw an incredible amount of change and pressure for the industry and its agencies – steering the ship through heavy storms has become even tougher.


    At Campaign's Year Ahead Breakfast Briefing in The National Gallery, editor Maisie McCabe led a discussion on leadership in a time of change, interviewing Dan Clays, CEO of Omnicom Media Group EMEA, Katie Mackay Sinclair global chief brand officer at Mother, and Magnus Djaba, chief client officer and Publicis Groupe.


    The panel discusses the impact of AI, structural shifts within agencies and how people should care for each other during timed of change.


    The Year Ahead Breakfast Briefing featured adland leaders talking about the trends and strategies for 2026, across creativity, technology, leadership, brands and media.


    Further reading:

    Agencies need to be AI literate to keep up with clients, Gravity Road global ECD warns

    Creativity will see a return to ‘raw human honesty’ in 2026, Kyle Harman-Turner says

    'Isn't it boring spending in the same place?': the case for a diverse media diet

    Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says

    The Year Ahead 2026: Ad agencies

    The Year Ahead 2026: Creativity

    The Year Ahead 2026: Social

    The Year Ahead 2026: Cultural trends

    The Year Ahead 2026: Media owners

    The Year Ahead 2026: Brands

    The Year Ahead 2026: Technology

    The Year Ahead 2026: Media agencies


    Coming up in the Campaign Calendar:

    Brand Film Awards: deadline on 29 January

    Audio Advertising Awards: second entry deadline on 29th January, with multi-entry discounts

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    23 mins
  • What makes adland ‘optimistic’ for 2026?

    What makes adland ‘optimistic’ for 2026?
    Jan 20 2026

    Adland leaders announced their optimism at last week's Year Ahead Breakfast Briefing in The National Gallery, talking about the trends and strategies across creativity, technology, leadership, brands and media for 2026.


    Martin Beverley, co-founder and chief startegist at Ace of Hearts spoke about the importance of joy, while Netflix's head of advertising sales Ed Couchman said 2026 will be the year of fandom as consumers are wanting more from brands. Gravity Road's global executive creative director said agencies need to be AI literate to keep up with clients, while creativity will see a return to "raw human honesty" in 2026, said Kyle Harman-Turner, creative partner and executive creative director at FCB London.


    In this episode, Campaign's journalists who were at the event and on the panels dig into what the industry’s leaders predict for 2026, and why. Tech and multimedia editor Lucy Shelley is joined by deputy editor Gemma Charles, premium content editor Nicola Merrifield and deputy creativity and culture editor Charlotte Rawlings.


    Further reading:

    'Isn't it boring spending in the same place?': the case for a diverse media diet

    Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says

    The Year Ahead 2026: Ad agencies

    The Year Ahead 2026: Creativity

    The Year Ahead 2026: Social

    The Year Ahead 2026: Cultural trends

    The Year Ahead 2026: Media owners

    The Year Ahead 2026: Brands

    The Year Ahead 2026: Technology

    The Year Ahead 2026: Media agencies

    Can we talk about the ethics of AI-fuelled advertising?



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    23 mins
  • Where are the new-business opportunities in 2026?

    Where are the new-business opportunities in 2026?
    Jan 13 2026
    Campaign LOVES a pitch story, and the tail end of last year was very busy with many pitches taking place or being won right up to the final week. WPP won the £1.5bn government media pitch and the expanded review for Jaguar Land Rover, as well as media for Kenvue, while Publicis Groupe picked up the creative for the consumer healthcare company. Aviva's creative account went to Saatchi & Saatchi and the shortlist for IKEA was announced with Just Eat also yet to conclude. In this episode, Campaign digs into the state of new business last year, and where the opportunities lie in 2026, examining which sectors and disciplines will likely see more pitches over the next 12 months.Tech and multimedia editor Lucy Shelley hosts the episode featuring Campaign's editor-in-chief Gideon Spanier, data journalist for Campaign Red Jamie Rossouw and deputy news editor, Marianne Calnan-Holland.Further reading:The CMO Outlook 2026UK new-business rankings: latest 2025Two-thirds of CMOs 'definitely' pitching in next 12 monthsMars to switch $1.7bn media account out of WPPNatWest picks IPG as it consolidates media and creative accountSantander appoints Publicis to global creative and media businessStarling banks on network media agency after three-way contestPublicis agency swipes Monzo media account after BBH creative winAsda confirms media and creative agency appointmentsPublicis scoops Coca-Cola media in North AmericaComing up in the Campaign calendar: Brand Film Awards: deadline on 15 January Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
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