Ever started working on a skill and suddenly felt like you were performing worse instead of improving? That’s not failure — that’s the learning process doing exactly what it’s supposed to do. In this episode, we break down why performance often drops right after coaching, feedback, or technique changes, and how that frustrating phase is actually the gateway to mastery.

You’ll learn the four stages of skill development, why confidence crashes before it climbs, and how elite athletes push through the uncomfortable middle stage where most people quit. Whether you’re a coach, athlete, or leader, this episode will help you reframe struggle as progress and give you a mental model you can use to train smarter, stay patient, and build real competence.

Key Takeaway: Feeling worse doesn’t mean you’re regressing — it means you’re becoming aware. And awareness is where improvement begins.

*NEW* Education - Captains & Coaches course, "Why They're Not Listening - Coaching Today's Athlete": http://listen.captainsandcoaches.com

Training - Old Bull Program - 7 Day Free Trial - https://bit.ly/old-bull-train

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Coach Ashley Kowalewski [@ashleykowalewski], LSU Volleyball's Strength & Conditioning Coach, joins us in the depths of Death Valley. AK's coaching philosophy centers on two powerful concepts. Quiet reminders, those moments she echos the gentle but powerful guidance. Then Lighthouse leadership, providing awareness and direction without controlling the journey, offering bumpers to guide athletes toward their goals while giving them the autonomy to navigate their own path.

In this conversation, we explore:

• Why AK hasn't put a barbell on her athletes' backs all semester—and why they're jumping higher than ever
• How quiet reminders help athletes see themselves accurately when past coaching has distorted their self-image
• The lighthouse model: guiding athletes away from danger while letting them choose their course
• Why relationship-building creates buy-in that no program design ever could
• The difference between standards and expectations in high-performance environments
• The power of autonomy in driving athlete intent and ownership

If you're a coach who believes connection comes before correction, this conversation will resonate. Sports don't teach lessons. Coaches do. And AK is proof that when you lead with people first, performance follows.

*NEW* Education - Captains & Coaches course, "Why They're Not Listening - Coaching Today's Athlete": http://listen.captainsandcoaches.com

Training - Old Bull Program - 7 Day Free Trial - https://bit.ly/old-bull-train

Why do athletes execute perfectly in practice… but freeze under pressure?

In this episode of the Captains & Coaches Podcast, we break down one of the most misunderstood challenges in coaching: athletes aren’t always being defiant — sometimes their brain simply isn’t ready yet.

Coach Tex McQuilkin dives into cognitive development through the lens of sport, unpacking how athletes learn, why teenagers struggle with abstract strategy, and how stress can cause even elite performers to regress during competition. Using real coaching examples across multiple sports, this episode explores how coaches can shift from correcting behavior to developing decision-making, emotional regulation, and confidence.

Because great coaching isn’t just about teaching the play — it’s about developing the brain running it.

*NEW* Education - Captains & Coaches course, "Why They're Not Listening - Coaching Today's Athlete": http://listen.captainsandcoaches.com

Training - Old Bull Program - 7 Day Free Trial - https://bit.ly/old-bull-train