Capturing Attention: Using Storytelling to Drive Engagement

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Capturing Attention: Using Storytelling to Drive Engagement

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About this listen

Why do some association messages inspire action while others get ignored? The secret lies in storytelling. In this episode of Association Amplified, host Marcus Leite sits down with Breanna Perrelli, Creative Program & Project Producer, to explore how associations can use narrative-driven content to boost member engagement and increase impact.

- Why facts alone don’t drive engagement—stories do
- How case studies and success stories create stronger connections
- When to use storytelling—and when to avoid it
- How to balance clarity, emotion, and utility in your content

Your association isn’t just an information hub—it’s a community. Learn how to craft compelling stories that grab attention, build trust, and inspire action. 🎧 Listen now!

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