Caroline Begley Talks About Using AI To Connect The Virtual With Physical World
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Caroline Begley Talks About Using AI To Connect The Virtual With Physical World
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About this listen
We recently had a chance to sit down with Caroline Begley, Vice President of Marketing at Corby Spirit and Wine to discuss their latest Absolut Vodka campaign called 'Mix your neighbourhood' (coverage here). As the brand that is 'Born to Mix,' this was the first time they leveraged Artificial Intelligence to bring a new experience to over 20 neighbourhoods across Canada.
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