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Caroline Orr: Why is Branding Technology So Difficult?

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Caroline Orr: Why is Branding Technology So Difficult?

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This month Professor Matt Freeman sat down with Caroline Orr, Co-Owner of Program, to explore one of the biggest questions facing tech founders today: What does great marketing look like in an AI-accelerated, do-it-yourself digital world? We explore everything from how agencies are evolving as AI reshapes the landscape, why tech founders typically overlook brand strategy, and what an ideal founder–agency partnership really looks like. With essential advice for all early-stage tech founders, this is a brilliant, generous conversation - whether you’re a startup founder, marketeer, investor, or just curious about where brand strategy is heading.

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