Too often in the world of content marketing, there is no real plan in place for measuring performance. That's why a thoughtful content measurement plan is absolutely crucial.

I had a great time talking with digital marketing lead Azeem Ahmad, also known as Azeem Digital, about his step-by-step process for creating and executing a successful measurement plan that drives results. Azeem explains how to set up an infrastructure for measurement and much more. 

What is humantic content? Think of it this way: when it comes to content and its value, context still reigns supreme. And at the end of the day, humans understand content better than AI.

Grant Simmons, VP of Performance Marketing at Homes.com, part of the CoStar Group, joins the show to talk all things humantic content. Grant breaks down how this type of content satisfies both users and search engines, how to create content that prioritizes context over keyword density, and much more. 

Whether you're a nonprofit, for-profit, civic organization, or any type of organization, storytelling is an important part of garnering brand awareness and creating an effective marketing campaign. 

I had a great time chatting with Tonya McKenzie, Los Angeles County Commissioner and PR & Leadership Consultant, about all things storytelling. In this episode, Tonya breaks down the importance of telling a brand's story, how to work with organizations to do it in an impactful way, and much more.