In a saturated fashion market, true differentiation comes from a

distinct point of view. Erika Dalya Massaquoi is a designer, curator, educator, and

creative force behind OULA. Joining the show this week, Erika discusses how her

holistic understanding of culture and consumer behavior has shaped her brand’s

signature blending of African wax print textiles with classic fashion silhouettes. This

conversation is a deep dive into the realities of scaling an independent label, the true

meaning of individual style, and the intentional future of her brand world.

Connect with our Guest: studio@theoulacompany.com

Website: theoulacompany.com

Connect with Catching the Editor’s Eye:

Host Website: Georgia Alexia Benjou

Host LinkedIn: Georgia Alexia Benjou

Substack Community: Catching the Editor’s Eye

Instagram: @catchingtheeditorseye_pod

Producer: Julie Bassignani

Sound: Aaron Garrison, Coupe Studios Music + Sound Design

Music: Jacob Sproul

The fashion industry has a structural crisis: over-inventory. The traditional manufacturing model demands high upfront capital, long lead times, and massive storage costs—forcing independent brands to inherit immense risk before a single garment is ever sold.

But what if you only produced exactly what your customer ordered?

In this episode of Catching the Editor’s Eye, host Georgia Alexia Benjou sits down with Alex Tschopp, co-founder of Tailored Industry, a cutting-edge, make-on-demand factory operating right out of Brooklyn. While they built an enviable reputation as a pioneer I n advanced 3D knitwear, Alex and his team are doing something much bigger: they are proving that sustainable, domestic manufacturing can actually scale.

This conversation is for designers, retailers, and supply-chain insiders who value brand substance and operational agility over the old-school corporate playbook.

Connect with our Guest:

Website: tailoredindustry.com or Instagram: @tailoredindustry

Connect with Catching the Editor’s Eye:

Host Website: Georgia Alexia Benjou

Host LinkedIn: Georgia Alexia Benjou

Substack Community: Catching the Editor’s Eye

Instagram: @catchingtheeditorseye_pod

Producer: Julie Bassignani

Sound: Aaron Garrison, Coupe Studios Music + Sound Design

Music: Jacob Sproul

In the conclusion of my conversation with Lori Kirkland of Deep Human X, we move from creative intuition to the commercial reality of a tech-driven industry.

We explore the macro shifts currently reshaping the fashion landscape—from how AI is challenging traditional merchandising and trend forecasting to the critical ethical conversations surrounding IP ownership and sustainability. We also address the growing crisis of "design sameness" and discuss why a brand’s unique perspective is the only true hedge against an algorithm-driven market. This is a vital look at the commercial and ethical crossroads facing the modern fashion business.

Connect with Catching the Editor’s Eye:

Host Website: Georgia Alexia Benjou

Host LinkedIn: Georgia Alexia Benjou

Substack Community: Catching the Editor’s Eye

Instagram: @catchingtheeditorseye_pod

Producer: Julie Bassignani

Guest: Lori Kirkland, Deep Human X

Sound: Aaron Garrison, Coupe Studios Music + Sound Design

Music: Jacob Sproul