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Caught Offside

Caught Offside

Written by: CLV Group
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About this listen

Caught Offside is the podcast that brings the convergence of Sport, Media and Entertainment to life.


In this series we discuss fans, followers, fandoms and consumers, and how to transform "monetisation" from a dirty word into a critical initiative that puts fans at the heart of it.


Join host Neil Joyce as he dives deeper into why taking control of these relationships is critical for sustainable growth and in some cases, survival. Featuring guest speakers from global football clubs, leading entertainment companies and financial and data experts.


Whether you're a sports industry professional, a data enthusiast, or just curious about the intersection of sports and business, listen and subscribe to gain valuable insights from our credible, yet lighthearted thought leaders.

Hosted on Acast. See acast.com/privacy for more information.

CLV Group Economics Football (American) Marketing Marketing & Sales
Episodes
  • The Aha Moment

    The Aha Moment
    Mar 27 2024

    In this lively second episode with Glenn White from Bungie, we dive into the vital role of data in driving incremental growth for clubs, brands, and teams today. From gaming to sports, we explore the unique tactics brands need to implement in order to drive fan acquisition, increased engagement and revenue growth.


    It's time for clubs to shift their focus from seeking the obvious "Duh" moments to uncovering the "Aha" moments that pave the way for growth. To deliver true incrementality, clubs need to venture beyond their existing fan base and target audiences that are by definition different to uncover untapped potential.


    Discover how in this latest episode as we conclude this compelling two-part episode.

    Hosted on Acast. See acast.com/privacy for more information.
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    26 mins
  • Creating the winning fan formula

    Creating the winning fan formula
    Mar 1 2024

    Glenn White joins Neil Joyce for an insightful episode delving into the art of creating the ultimate fan formula.


    Drawing from over 35 years of experience, they explore how sports, gaming, and entertainment brands—commonly referred to as "passion products"—have the power to generate signal, providing invaluable insights into their fan base and users. But amidst this potential, what hurdles do clubs face today, and who is leading the pack in this arena? Can clubs fully embrace direct-to-consumer strategies, or must they always grapple with a degree of disintermediation?


    Tune in to this discussion as we uncover the pivotal role of data in unlocking and refining the winning fan formula.

    Hosted on Acast. See acast.com/privacy for more information.
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    30 mins
  • Is Content King, The Catalyst or Part of the Puzzle?

    Is Content King, The Catalyst or Part of the Puzzle?
    Jan 5 2024

    We've all heard the mantra that 'content is king,' but get ready to challenge that belief in this episode.


    Content? It's part of an overall toolkit to reach and engage with wider fan bases and global followers. Though this has to be driven by a deeper understanding and new ways of identifying fans and followers first and foremost.


    Neil Joyce teams up with Tom Hines, Founder of J40 Media. With experience from Arsenal, Goodwood, and BTSport, Tom shares his unique perspective on the sports ecosystem and why clubs need to start thinking like DTC and media businesses.

    Hosted on Acast. See acast.com/privacy for more information.
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    35 mins
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