Watch on Youtube:

https://youtu.be/UVjDPnVPc0c

Visit us online at: www.celebrityfocus.com

Linkedin: https://www.linkedin.com/company/celebrity-focus/about

Facebook: https://www.facebook.com/celebfocusinc

Twitter: https://twitter.com/celebfocusinc

First, be sure to subscribe to our YouTube channel. We post video versions of our episodes. Just search for "Celebrity Focus Insiders" on YouTube and hit the subscribe button.

And of course, don't forget to subscribe to our podcast on your favorite platform. That way, you'll never miss an episode, and you'll be helping us climb the podcast charts so even more people can discover our show.

Tony D'Amelio Tony has spent his career putting talented people and audiences together, first in the music business and later representing the world's leading speakers. After concluding 27 years as Executive Vice President of the Washington Speakers Bureau, Tony launched D'Amelio Network, a boutique firm that manages the speaking activities of a select group of experts on business, management, politics and current events. Clients include: Mike Abrashoff, Vernice "FlyGirl" Armour, Chris Barton, Geoff Colvin, Daryl Davis, Suneel Gupta, Ron Insana, Katty Kay, Polly LaBarre, Nicole Malachowski, Bill Walton, and Bob Woodward. Connect with Tony D'Amelio Website: https://www.damelionetwork.com/ Linkedin: https://www.linkedin.com/in/dameliot/ Facebook: https://www.facebook.com/DamelioNetwork/ Twitter: https://twitter.com/damelionetwork Instagram: https://www.instagram.com/damelionetwork/

Watch on Youtube:

https://youtu.be/Yp4YMzAUQxY

Visit us online at: www.celebrityfocus.com

Linkedin: https://www.linkedin.com/company/celebrity-focus/about

Facebook: https://www.facebook.com/celebfocusinc

Twitter: https://twitter.com/celebfocusinc

First, be sure to subscribe to our YouTube channel. We post video versions of our episodes. Just search for "Celebrity Focus Insiders" on YouTube and hit the subscribe button.

And of course, don't forget to subscribe to our podcast on your favorite platform. That way, you'll never miss an episode, and you'll be helping us climb the podcast charts so even more people can discover our show.

Lori Sale Lori Sale has been a leader in breakthrough and innovative marketing, communications, branding, promotions and strategic alliances, spending the last 20 years in various marketing positions for highly recognized entertainment companies and agencies including Miramax Films, The Weinstein Company, International Creative Management (ICM), Paradigm, Marketing Mix and Loews Hotels. In fall 2010, Sale partnered with select entertainment industry colleagues to form Artist & Brand Management™ (A&B), to continue to form powerful brand and talent alliances. Prior to the creation of this firm, Sale launched the Artist Marketing division at Paradigm Talent Agency in Los Angeles to lead the marketing, re-branding and sponsorship efforts across all platforms for Paradigm’s actors, musicians, producers across film, television and music. Prior to Paradigm, she created the Global Branded Entertainment division for International Creative Management (ICM), one of the top three Hollywood talent agencies, working with such artists as Beyoncé, Smokey Robinson, Angelica Huston, Christina Ricci, Chris Brown and more. Sale also spent 7+ successful years working for Harvey Weinstein at both Miramax Films and The Weinstein Company, where she launched successful brands including Project Runway, the SPY kids franchise and lead the company in original, integrated and results-driven marketing, advertising, events, strategic brand alliances and product placement marketing initiatives. Sale is the former president of Marketing Mix, an agency specializing in entertainment marketing. She grew the agency to 40 full-time professionals, with offices in St. Louis, Los Angeles and New York. The agency handled nationwide accounts including Sony Pictures, Polygram, the various television and cable divisions of 20th Century Fox, CBS Network, ESPN, Disney Channel, Major League Baseball Properties, Discover Card and Gatorade. Sale has a very unique background that includes an entrepreneurial and creative edge that has allowed her to align and extend top brands outside of traditional marketing while delivering profitable return on investment. She has leveraged partnerships amongst entertainment and brands through film, television, music, philanthropy, sports and celebrity-driven programs. She prides herself on being on the forefront of crafting enduring partnerships. Many of the advertising and marketing campaigns driven by Sale have been lauded in the press as well as acknowledgement of her personal accomplishments within the industry. She has been recognized as one of the top 100 Women in Hollywood by industry publications including Variety and The Hollywood Reporter. She is an inspiring leader who motivates people by enthusiastically expressing her vision and her programs with a commitment to delivering successful results.

Watch on Youtube:

https://youtu.be/yYDE27wPpCE

Visit us online at: www.celebrityfocus.com

Linkedin: https://www.linkedin.com/company/celebrity-focus/about

Facebook: https://www.facebook.com/celebfocusinc

Twitter: https://twitter.com/celebfocusinc

First, be sure to subscribe to our YouTube channel. We post video versions of our episodes. Just search for "Celebrity Focus Insiders" on YouTube and hit the subscribe button.

And of course, don't forget to subscribe to our podcast on your favorite platform. That way, you'll never miss an episode, and you'll be helping us climb the podcast charts so even more people can discover our show.

Patrick Gallagher Born and raised in the South Suburb of Flossmoor and from a family of 7, Patrick attended Purdue University for his Undergraduate degree in Organizational Communication (studied at Trinity College in Dublin, Ireland the summer before his Junior year). After graduating college, he worked in Hungary doing a marketing internship for a Hungarian entrepreneur. Patrick then returned to Evanston to get a Masters of Science in Integrated Marketing Communications from the Medill School of Journalism at Northwestern University. Upon completing his studies at Northwestern University, he worked in advertising in Chicago for a year and then Dubai, UAE, for three years in the mid/late ‘90s handling the Cadillac account. Patrick then returned to Chicago to work full time with a good friend from Northwestern and Dubai days to try to launch a new magazine aimed at American expatriates. After 2 years of working tirelessly, they pulled the plug. At the crossroads, Patrick decided to commit to joining his family’s 3rd generation asphalt paving company, Gallagher Asphalt Corporation, to use his skills in order to help grow and diversify the business. After 20 years of co-ownership with his brother and cousin, Patrick decided to sell out to them at the end of 2020. Patrick was yearning to pursue a whole new frontier on my own and while he still had the “piss and vinegar” of a young, new 50 year old. Not too long after making the decision to sell, Patrick came to the realization that he wanted to acquire one of the existing wooden powerboat builders. Months later, in February 2021, he and his wife bought Grand Craft Boats, a 42-year old mahogany boatbuilder based in Holland, Michigan. The first 2 years of owning Grand Craft have been full of plenty twists and turns, yet they both firmly believe that they are on the road to success. Patrick is a very proud father of three: Brendan (a junior at University of Illinois studying Advertising), Ian (a Sophomore at University of Illinois studying Political Science & Business) and Cara (a Senior in High School at St. Ignatius College Prep). Patrick and Rose have been married for over 10 years. Connect with Patrick: Website: https://grandcraft.com/ Linkedin: https://www.linkedin.com/in/patrick-gallagher-3033b218/ Twitter: https://twitter.com/grandcraftboat Facebook: https://www.facebook.com/grandcraftboats/

Watch on Youtube:

https://youtu.be/HqSriKhQdBc

Visit us online at: www.celebrityfocus.com

Linkedin: https://www.linkedin.com/company/celebrity-focus/about

Facebook: https://www.facebook.com/celebfocusinc

Twitter: https://twitter.com/celebfocusinc

First, be sure to subscribe to our YouTube channel. We post video versions of our episodes. Just search for "Celebrity Focus Insiders" on YouTube and hit the subscribe button.

And of course, don't forget to subscribe to our podcast on your favorite platform. That way, you'll never miss an episode, and you'll be helping us climb the podcast charts so even more people can discover our show.

Jonny Zeller A lot of people can come up with great ideas. Jonny Zeller can do that with the best of them, but he also has the resources to actually bring just about any crazy idea to life. Toss in his curated network of best in class actors/musicians/influencers, and it’s hard not to want to jump on board. Zeller’s track record of running and selling a media company combined with his extensive experience spearheading projects for the world’s largest brands offers a unique perspective on the intersection of culture and content. His narrative work on a short film SCARS (based on a viral reddit.com writing prompt) has landed high praise at film festivals around the world and his work as 2nd Unit Director on the feature film DEADLY ILLUSIONS starring Kristin Davis, Dermot Mulroney and Shanola Hampton helped grab the coveted title as #1 film Globally on Netflix. When he’s not on the other side of the world crafting campaigns, you can probably find him hitting jumps on his snowboard, scuba diving (hopefully with no sharks around), or hunting down the best food in LA. If you ask nicely, he’ll probably share some of his secret spots… Questions Asked During this Episode: - Jonny, what’s a “storyverse architect”? - Cinematic transmedia/multiplatform storytelling – what is that and why is it important for brands? - How did you get into the business? Earn your chops & learn your craft? Who influenced you? - What drew you to the brand side of the business and what’s great about working for consumer brands? - You’ve worked with many celebrities. What are you looking for from the talent? What makes a great spokesperson? Examples? - Favorite campaigns? Any duds, and why? - What’s next on the creative horizon? What should brand leadership be considering over the next few years? - Advice for brand or agency executives to think about? - Share your thoughts about The Creative Coalition and why that’s important for everyone to support. Connect with Jonny Zeller: Website: https://www.jonnyzeller.com/ Linkedin: https://www.linkedin.com/in/jonnyzeller/ Twitter: https://twitter.com/JonnyZeller Instagram: https://www.instagram.com/jonnyzeller/?hl=en Facebook: https://www.facebook.com/profile.php?id=10231246 YouTube: https://www.youtube.com/@FilmMatters1

Watch on Youtube:

https://youtu.be/h0aNK4LOcio

Visit us online at: www.celebrityfocus.com

Linkedin: https://www.linkedin.com/company/celebrity-focus/about

Facebook: https://www.facebook.com/celebfocusinc

Twitter: https://twitter.com/celebfocusinc

First, be sure to subscribe to our YouTube channel. We post video versions of our episodes. Just search for "Celebrity Focus Insiders" on YouTube and hit the subscribe button.

And of course, don't forget to subscribe to our podcast on your favorite platform. That way, you'll never miss an episode, and you'll be helping us climb the podcast charts so even more people can discover our show.

Our Guest Steve Rosner

Considered one the country’s most successful talent representation endorsement executives, Steve Rosner co-founded 16W Marketing, LLC, in October 2000. Known for his extensive acumen and knowledge around the sports media landscape, he directs 16W Marketing’s talent division. Rosner is considered one of the industry’s top representatives for broadcasters and exclusively negotiates contracts for Phil Simms, Boomer Esiason, Howie Long, Cris Collinsworth, Chris Simms, Jac Collinsworth, Ron Darling, Thom Brennaman, Brian Griese, Bob Papa and more. The Bayonne, NJ-native was a co-Founder of Integrated Sports International (ISI) in 1993, which was acquired by SFX Entertainment in March 1999. At SFX Sports, Rosner served as head of talent marketing, heading up campaigns for stellar sports figures including Esiason, Long, Steve Young, Hakeem Olajuwon, Kobe Bryant, Tony Meola, Clyde Drexler, Nomar Garciaparra, Andre Agassi, Brandi Chastain, Pedro Martinez, Jim Furyk and Warren Moon. Over the course of his career, Steve has masterminded numerous special events, which include the ISI/SFX Charity Super Bowl Golf Classic; New York’s Top 100 Sports Moments; NFL Punt, Pass & Kick; the Cadillac NFL Quarterback Club Golf Scramble; and the NFL High School Quarterback Club Challenge. In 2000, Steve made a substantial contribution in his grandmother’s name to refurbish the Bayonne Jewish Community Center Gym located in his hometown. The facility was officially named the Anna Rosner Memorial Gymnasium. Rosner serves as Chairman of the Sponsorship Committee for the annual New York March of Dimes Sports Luncheon and committee member of the Sports Night of Champions at the Kaplen JCC on the Palisades. He also proudly served on the Board of Directors of the CJ Foundation for SIDS. In 2011, Steve was named Director of Team Operations and Associate Head Coach for the Gold Medal-winning USA Open Men’s Basketball Team at the 12th Pan American Maccabi Games in Sao Paulo, Brazil. 35 years prior to that, he captained the same club while they competed in the1976 games played in Lima, Peru. Rosner was the recipient of a B.A. Degree from Ramapo College and a Master’s Degree in Marketing & Management from Wagner College, where he spent two years serving as the Sports Information Director. Questions Asked During this Episode: - Current deals – Howie/Skechers/Chevy – Cal, Boomer, Chris? - What’s the roadmap to getting deals done? How do most originate? - Any favorite deals throughout your career? What made them great? - How about duds? What stands out as having been a less than stellar deal, whether one of yours or not, and why didn’t it work? - What’s most important in building a great relationship between talent & brands? - Are there specific things you, as a marketer, look for from the brand side? - Are all athletes (talent) created the same? Are they all wired for this work? - What should brands consider when deciding who they’d like to engage? Where does the agent or rep play into the process? - As an agent, what do you look for when considering the brands and/or their agencies? - What advice would you offer to brand and agency executives to think about when they’re considering the right talent to align with? Checkout his company 16W Marketing at https://www.16wmktg.com/

Watch on Youtube:

https://youtu.be/xlFJlfw7fUI

Visit us online at: www.celebrityfocus.com

Linkedin: https://www.linkedin.com/company/celebrity-focus/about

Facebook: https://www.facebook.com/celebfocusinc

Twitter: https://twitter.com/celebfocusinc

First, be sure to subscribe to our YouTube channel. We post video versions of our episodes. Just search for "Celebrity Focus Insiders" on YouTube and hit the subscribe button.

And of course, don't forget to subscribe to our podcast on your favorite platform. That way, you'll never miss an episode, and you'll be helping us climb the podcast charts so even more people can discover our show.

Our Guest George Drucker George Drucker is an award winning consumer, sports and healthcare communications professional with more than 40 years of client and management experience He spent nearly 25 years with Edelman—the world’s largest public relations firm-- serving as Executive Vice President and General Manager of the New York and Los Angeles offices. Additionally he founded and served as world- wide global executive director of the agency’s consumer practice and sports and entertainment marketing group, George has created and implemented consumer, sports and healthcare marketing campaigns linking clients and their products to the full spectrum of PR and promotional concepts. Drucker also has been a leader in “EXPERENTIAL MARKETING” by developing cross promotional partnerships, generating in-store retail traffic while taking advantage of intrinsic earned media opportunities. Clients have included American Greetings (Silver Anvil Award for Best Campaign of the Year), Southern Comfort, Kentucky Fried Chicken (KFC), Empire Blue Cross, Zicam—and the proverbial host of others. He has been honored by PR Week as one of the “100 Most Influential” PR Executives in America; listed in “Who’s Who In America”—and has received more than 30 awards for creativity and program implementation including the national PRSA “Silver Anvil”; the Paul Holmes SABRE Award and the LA, Chicago and New York chapter awards for program excellence. George holds a Bachelor’s degree in Journalism from Northern Illinois University and has done graduate work at Northeastern Illinois University. He currently is also serving as an adjunct professor at Pepperdine University’s Dept. of Communications and UCLA’s Department of Advertising and Marketing. He and his wife Trish Garland—Tony Award Winning Dancer (original case of “A Chorus Line”)--reside in Los Angeles. Questions asked during this episode: - George, you launched the experiential side of things for Brown & Foreman. How did that come about, what was unique about it, and where did the celebrity fit in? - What attributes do you look for in celebrity spokespeople? - You’ve had so many great celebrity campaigns. Did you have any favorites? - Any duds and if so, why? - When thinking about contracts or important deal points, what’s important to both the brands & their agencies? - Do’s & Don’ts? Advice for brand or agency executives just getting started? Connect with George Drucker Linkedin: https://www.linkedin.com/in/georgedru... Twitter: https://twitter.com/georgedrucker Website: https://crenshawcomm.com/

Watch on Youtube:

https://youtu.be/yihPSNCDYMI

Visit us online at: www.celebrityfocus.com

Linkedin: https://www.linkedin.com/company/celebrity-focus/about

Facebook: https://www.facebook.com/celebfocusinc

Twitter: https://twitter.com/celebfocusinc

First, be sure to subscribe to our YouTube channel. We post video versions of our episodes. Just search for "Celebrity Focus Insiders" on YouTube and hit the subscribe button.

And of course, don't forget to subscribe to our podcast on your favorite platform. That way, you'll never miss an episode, and you'll be helping us climb the podcast charts so even more people can discover our show.

Our Guest Chris Malone Chris Malone is Founder and Chairman of Fidelum Partners, guiding the strategic direction of the firm. Chris has over 30 years of sales, marketing, consulting and executive leadership experience, with a track record of consistently driving growth and profitability. He held senior executive positions at leading organizations such as Goddard Systems, Choice Hotels, ARAMARK, Coca- Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies. As EVP, Chief Growth & Strategy Officer for Goddard Systems, Chris led and modernized the marketing, education, corporate communications, strategic planning, franchise sales and event planning functions. Previously, as Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the companyʼs 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. He also served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in annual revenue. Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies. He has been a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek. Chris holds a bachelorʼs degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania. Questions asked during this episode: - Chris, you’ve used a lot of celebrities through the years in a variety of ways. Why does it make sense for brands to align with talent? - The employee engagement campaign you did in 2020 for National Teacher Appreciation Week featured more than 20 celebrities in a video for your Goddard School teachers. Why did you go in that direction and what was the outcome? - Choice Hotels famously used celebrities popping out of suitcases in their commercials. I know that sales spiked every time the spots ran. What did the various Choice brands gain beyond the obvious? - You co-authored the book The Human Brand with Susan Fiske. What did you learn about brand behavior? And how does that apply to celebrities? - Sergio Zyman. Legend or myth? What did you learn from your experiences at the NBA, NHLPA, Leaf? - What advice would you offer to brand leaders considering using celebrity talent in campaigns or programs? - Any favorite deals? - How does your background help you as a speaker? Connect with Chris Malone Linkedin: https://www.linkedin.com/in/chrismalone1/ Twitter: https://twitter.com/fidelumpartners Website: https://fidelum.com/profile/chris-malone/

Watch on Youtube:

https://youtu.be/DEQFh3Of-Z4

Visit us online at: www.celebrityfocus.com

Linkedin: https://www.linkedin.com/company/celebrity-focus/about

Facebook: https://www.facebook.com/celebfocusinc

Twitter: https://twitter.com/celebfocusinc

First, be sure to subscribe to our YouTube channel. We post video versions of our episodes. Just search for "Celebrity Focus Insiders" on YouTube and hit the subscribe button.

And of course, don't forget to subscribe to our podcast on your favorite platform. That way, you'll never miss an episode, and you'll be helping us climb the podcast charts so even more people can discover our show.

Our Guest Della Burns Della Burns is a seasoned communications and marketing professional with expertise in the healthcare, consumer products, education, and nonprofit sectors. She has experience across all functions: product and service launches, brand reintroductions, crisis management, internal and external relations, patient advocacy, and corporate social responsibility. Her clients have included Eli Lilly and Company, Sun Pharmaceuticals, Abbvie, Baxter, BlueCross/BlueShield, Johnson & Johnson, the Kraft Heinz Company, Brown-Forman and Beam Suntory. She resides in the Chicago area and proudly serves on the Executive Committee of the Board of Directors for the Crazy Horse Memorial Foundation in South Dakota. Questions asked during this episode: - Della, what makes a celebrity & brand relationship great? - What’s most important to brands when considering a celebrity engagement? And how does the agency fit into the equation? - How did you manage the process? What were the process parts? Deal point, contract points, negotiation, timing - What lessons have you learned? - What were some of your favorite deals and why? - Did you have any celebrity fails? What were the takeaways? - Advice for new practitioners who have never done a celebrity deal?

Connect with Della Burns Linkedin: https://www.linkedin.com/in/dellaburns/