This might be the best advice you never received, but who says you can't start at the top?

It's somewhat of a long held tradition that you need to work your way up in the insurance business.

Start small, learn the ropes and eventually, after years of seasoning and experience, you'll finally be ready to go after the "big accounts."

But what if they were within your reach all along and all you had to do was set your sights a little higher?

That's what Ryan Anderson, Broker at AssuredPartners, is learning as he continues to climb the large account ladder.

Is it your mission to make sure everyone knows you're an insurance agent?

Do you also make it a point to never be the first one to talk about insurance?

Those two objectives might seem like they are at odds with each other.

However, if you think about it they actually form a very compelling combination.

John Darr, Owner and CEO of Darr Schackow Insurance, talks about his secrets to mastering conversations that lead to business.

When was the last time you addressed coverage concerns from every primary stakeholder?

It's very easy to overlook, but will undoubtedly create an ultimate level of "buy-in" to close the sale.

Surprisingly, the easiest way to get it is to send everyone a short video discussing all their potential concerns.

That level of efficient consideration will certainly stand out from everyone else trying to get their foot in the door.

Joe Brunsban, President and Founder of The Brunsman Group, talks about how he streamlined his communication to open up multiple contacts for a potential client.