Dr. Chris Lovejoy went from physician to AI engineer, and in this episode of Change Your Filter, he shares how AI is reshaping industries … including the trades.

He and his team at Anterior are helping build the next generation of eCommerce across multiple industries, especially home services, powered by smarter search, guided buying experiences, and the rise of agentic commerce.

In this episode, we also get into where AI is already driving change, where humans still have the advantage, and what contractors, owners, and teams need to know as home services moves into an AI-driven future.

eCommerce for Contractors ... Learn More.

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Connect with Chris

Chris Halligan joins Change Your Filter for a wide-ranging conversation on startups, sales, leadership, entrepreneurship, and what really creates enterprise value.

From helping build Payzer into a $250M exit to breaking down how great operators think about go-to-market, hiring, pricing, metrics, and AI, Chris shares the kind of insight most founders learn the hard way.

This episode dives into:
✅ The “submarine vs. helicopter” phases of a career
✅ What actually drives sales performance
✅ Why most teams track the wrong metrics
✅ How AI is changing software, selling, and competitive moats
✅ What today’s founders and young professionals need to understand to win

If you’re a founder, operator, salesperson, or entrepreneur trying to build something meaningful, this episode is packed with hard-earned wisdom.

eCommerce for Contractors ... Learn More.

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What if the “right” move in HVAC was the one most contractors refuse to do?

Derek Cole (Simmons One Hour, NC) was diagnosed with multiple sclerosis at 31, and still built one of the most consistent growth stories in the industry, earning One Hour Franchisee of the Year out of 400+ franchisees.

In the Season 3 premiere of Change Your Filter, Derek and Paul Redman get into the real playbook:

✅ Why Derek believes customers aren’t listening until they know the price
✅ What happened when he put pricing online (and what he didn’t lose)
✅ How a rural market with long “windshield time” can still win big
✅ The systems that create trust: reviews, standards, response, and communication
✅ His content strategy (thousands of posts) and why “answering questions” beats marketing tricks
✅ The AI twist: “Derek AI” trained on 900,000+ words of content to help customers and employees instantly
✅ The leadership mindset that keeps him moving forward through MS: next rep, next play

Watch now and tell us this: Are you team “pricing online” or team “keep it hidden”?

eCommerce for Contractors ... Learn More.

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