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Change by Design

Change by Design

Written by: Chad Jackson
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Welcome to Change by Design, the podcast where we shine a spotlight on engineering transformation. Each week, Lifecycle Insights CEO and Chief Analyst Chad Jackson dives deep with leaders driving real change in the world of engineering.

From breaking down barriers and challenging the status quo to fostering cultures of innovation and resilience, our guests share their journeys, lessons learned, and actionable insights to help you become a catalyst for positive change in your own organization.

Whether you’re an engineer, an executive, or simply passionate about making a difference, you’re in the right place. Get ready to be inspired, empowered, and equipped to engineer a better future—one change at a time.

Copyright 2025 All rights reserved.
Economics
Episodes
  • Change by Design - Greg Livelli
    Jan 8 2026

    In this episode of Change by Design, host Chad Jackson interviews Greg Livelli, Senior Vice President of Innovation at Harvey Performance Company. Livelli shares his non-linear career path from business development in Asia to leading global transformation initiatives, offering a unique perspective on how curiosity and a “love for transformation” drive engineering success.

    Their conversation centers on the evolving role of engineering leaders—shifting from purely technical managers to the architects, coaches, and translators who must bridge the gap between complex engineering vision and business execution. Livelli details the importance of balancing structured governance with agile experimentation, navigating the generational “brain drain” through reverse mentorship, and redefining engineering metrics to focus on impact and engagement rather than just output .

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    50 mins
  • Deep Dive with Alex Atala
    Jan 6 2026
    In this episode of Change by Design, host Chad Jackson sits down with Alex Atala (Amazon, formerly of Stryker) to explore the human side of engineering transformation. They discuss why technical expertise alone isn’t enough to drive change and how “soft skills” like transparency, negotiation, and psychology are the true differentiators for success. Alex shares candid insights from his career, breaking down the red flags that signal a doomed initiative and the “green flags” that set teams up for a win. Key Topics:
    • The Change Agent Toolkit: Why communication and building trust are your most critical assets.
    • Red Flags vs. Green Flags: How to evaluate leadership competence and project viability before you commit.
    • Success & Failure Stories: Real-world lessons from a seamless medical device launch and a chaotic product recall.
    • Navigating Team Dynamics: Overcoming the “square engineer” stereotype to build consensus across diverse groups.
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    25 mins
  • Weekly Roundup - 12/29
    Dec 29 2025
    Join Lifecycle Insights’ CEO Chad Jackson and Head of Content Josh Corman as they wrap up 2025 with a deep dive into the critical shifts facing engineering leaders. In this episode, the team explores why cybersecurity can no longer be an afterthought and how “Agile for Hardware” is reshaping development cycles through frequent prototyping. They also outline a strategic framework for change agents to assess the business value versus execution risk of new initiatives—helping you decide when to push forward and when to say “no.” Finally, get an exclusive preview of the Q1 2026 research agenda, focusing on Change Agent careers, MBSE, and Model-Based Definition (MBD). Key Topics:
    • Cybersecurity in Design: Moving from IT firewalls to engineering competency.
    • Agile for Hardware: The cultural shift toward early, frequent physical prototyping.
    • Strategy Framework: How to balance initiative value against organizational risk.
    • 2026 Outlook: Upcoming research on MBSE, MBD, and Change Agent success.
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    43 mins
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