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Channel Marketing Champs

Channel Marketing Champs

Written by: Sharper B2B Marketing
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About this listen

 Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.Sharper B2B Marketing Economics Marketing Marketing & Sales
Episodes
  • WTF is an NFR Program? (feat. Jeremy Young)

    WTF is an NFR Program? (feat. Jeremy Young)
    Mar 4 2026

    In this episode of the Channel Marketing Champs podcast, Russ welcomes Jeremy Young, Director of Community at Huntress Labs. They discuss the concept of NFR (Not For Resale) licensing and its significance in marketing to Managed Service Providers (MSPs). Jeremy shares insights on how to effectively engage MSPs, the importance of community in the industry, and key strategies for implementing a successful NFR program.
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    20 mins
  • Building a Partner Program from Scratch (feat. Tatianna Ruggiero)

    Building a Partner Program from Scratch (feat. Tatianna Ruggiero)
    Feb 25 2026

    On this episode, Tatianna Ruggiero, a seasoned expert in the field, shares her wealth of knowledge on how to effectively build a channel marketing strategy from the ground up.
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    25 mins
  • The Importance of Partner Accountability (feat. Carla Barker)

    The Importance of Partner Accountability (feat. Carla Barker)
    Feb 18 2026

    In this conversation, Russ chats to Carla Barker, Head of Marketing at Kodak Alaris. Carla discusses her approach to building collaborative partnerships in business, emphasizing the importance of mutual support and accountability. She also shares her experiences at Kodak Alaris and how her strategies have led to successful partnerships.
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    20 mins
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