Chapter 4: Understanding Users, Customers, and Consumers
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Chapter 4: Understanding Users, Customers, and Consumers
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About this listen
Gain a deep understanding of the key stakeholders in the design thinking process: users, customers, and consumers. Learn about the importance of empathy maps and creating detailed consumer personas to drive innovation. This audiobook, sponsored by Orah Nutrichem Pvt. Ltd., is specially designed for students participating in the i3 competition of Beyond Research Science Conference. However, any science student can check out the podcast to understand how they can apply design thinking to their scientific research!
Click here to visit the i3 competition!
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