🎙️ What happens when you dive deep into marketing with a true expert? In this compelling episode, we explore insights from Seth Godin's influential book, "This is Marketing." Join us as we discuss the nuances of ethical marketing, the power of storytelling, and the art of connecting with your audience on a deeper level. Whether you're looking to build a loyal tribe, create impactful narratives, or understand the intricacies of brand and direct marketing, this episode has it all.

Learn how to craft messages that resonate, use tension to drive action, and build a community around your work. Plus, discover why it's crucial to market not just to your audience but to yourself as well.

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Deep Marketing with Seth Godin (01:13) The Ethics of Marketing That Connects (03:01) Understanding Your Audience and the Smallest Viable Market (07:55) Crafting Resonant Stories (10:08) The Importance of Permission Marketing (14:02) Building a Tribe and Fostering Trust (17:00) The Role of Tension and Status in Marketing (22:02) Crafting a Comprehensive Business Plan (25:47) Aligning Your Message and Optimizing Funnels

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In this insightful episode, we dive deep into the subtle behaviors that could be holding you back from further success. Explore the nuances of intellectual dominance, recognition in the workplace, and the detrimental habits that stifle creativity and create fear-based cultures. Our discussion delves into Marshall Goldsmith's renowned principles from "What Got You Here Won't Get You There," providing practical steps for personal growth and transformation. Learn about the significance of humility, active listening, and giving meaningful recognition. We also introduce Goldsmith's 7-step transformation process for breaking ingrained habits and fostering continuous improvement.

Don’t miss this valuable episode packed with actionable insights for leaders, entrepreneurs, and professionals aiming to reach new heights.

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Intellectual Dominance and Its Impact (03:20) Recognizing and Giving Credit in the Workplace (07:15) Harmful Habits to Break: Not Listening, Passing the Buck, and Goal Obsession (12:05) Goldsmith’s “Feed Forward” Process for Personal Growth (17:40) Celebrating Progress and Emphasizing Humility (22:10) Creating a Positive Company Culture Through Change (28:50) Marshall Goldsmith’s 7-Step Transformation Process (35:20) Emphasizing Patience and Persistence in the Change Journey

Help us grow by subscribing!

Leave Some Feedback:

What should we discuss next? Please let us know in the comments below.

Did you enjoy this episode? If so, leave a short review.

Subscribe to our newsletter at: https://newsletter.secretframeworks.com/subscribe

Connect with us: X @wilsonkomala Instagram @wilsonkomala

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.