Nico AKA Shelby Boolay, the creator behind Noco Cookie Cakes, never planned to become a viral baking sensation.

A mom of two, she quietly decorated cookie cakes while her kids napped — until the internet took notice. With over half a million followers and millions of likes across Instagram and TikTok, Nico’s detailed cookie cakes have captured the attention of the internet and major brands alike.

But behind the frosting is a deeper story. Nico lost her high-paying tech job while three months pregnant — a moment that could have derailed everything.

Instead, she followed a small instinct to decorate and sell a cookie cake. Less than a year later, she’s built a thriving business, a devoted community, and a life that looks very different than the one she lost.

In this episode:

• Losing a job while pregnant — and why it doesn’t have to define what comes next

• Turning a creative passion into a profitable business

• Motherhood, identity, and redefining career success

• Why seeing what’s possible can change everything

This episode is for anyone who has been laid off, underestimated, or questioning what’s next — and needs proof that meaningful change is possible at any stage of life.

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To connect with Shelby Boolay click HERE

To learn more Noco Cookie Cakes click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This episode is brought to you by ⁠⁠⁠Shelf Love⁠⁠⁠:

Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.

August Vega founded Malk Organics after realizing even the “healthy” nut milks on shelf were filled with gums and oils. What started as a kitchen project with sprouted nuts, water, and salt became a movement that’s changing how people eat.

In this episode:
Building a new identity through business + motherhood
Loving yourself enough to know what’s good for you
Why wellness isn’t free — especially in CPG (Consumer Packaged Goods)

Mothers are a valuable asset to any company — and deserve recognition for working, leading, and experiencing life differently than men

Tune in to hear how August is redefining transparency, authenticity, and nourishment.

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To connect with August click HERE ⁠

To learn more about Functional Medicine & AMMD click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This episode is brought to you by ⁠⁠Shelf Love⁠⁠:

Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.

Cheers to a new episode featuring sisters Emily and Sarah Mack — founders of Offline Wine (formerly Vinat).

In this episode:

👩‍👩‍👧‍👧 Breaking into a male-dominated industry & bringing more representation to wine

🎨 Branding that works — how to market ... social media or field marketing in 2025?

🌍 Behind the bottle — EU-sourced, family-run vineyards, no additives or dyes

😵 Hangovers, tariffs & the real challenges of building a modern wine brand

💫 Bonus: Use code CPG15 for 15% off at Offline Wine (linked in show notes + IG).

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To connect with Offline Wine click HERE ⁠

To buy Offline Wine click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This episode is brought to you by ⁠Shelf Love⁠:

Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.

Thank you for listening!