In this episode of Chat With Sean, I’m joined by Mark Williams-Cook, Director at Candour and founder of the popular SEO tool AlsoAsked. With over 20 years of experience in SEO, Mark shares his insights into the ever-changing search landscape, especially with the growing influence of AI, search attribution, and Google's evolving algorithms.

We discuss the impact of AI-driven search overviews, zero-click searches, and the challenges of tracking SEO success in this new era. We also look into the role of AI in search, its influence on content creation, and his thoughts on how Google and AI models like ChatGPT are shaping the future of SEO.

Mark discusses:

- The growing influence of AI on search attribution and user behaviour

- The challenges of zero-click searches and AI overviews

- AI models and their impact on the SEO landscape-

How AI-powered tools can optimise SEO strategies and workflows

Topics covered include:

- The changing dynamics of SEO reporting and attribution in the age of AI search

- The future of Google’s search algorithms and their adaptation to AI-driven insights

- How AI search assistants will change how businesses approach content and ranking

- The growing role of zero-click searches and their impact on SEO strategies

- Best practices for building sustainable, future-proof SEO strategies