When marketing and sales work together, they both win at events.

In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse.

Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to make events more impactful and drive real results together.

Tune in to learn:

• Signs your sales and marketing teams aren’t aligned and how to fix it
• Key metrics that prove event impact to sales and leadership
• Tactics for sales enablement before, during, and after events

Episode outline:

(00:00) Meet Erin Biesanz

(03:10) Why sales and marketing misalignment happens

(10:33) Arctic Wolf's revenue team structure

(15:01) Communication and buy-in from sales

(21:50) Workflows that support event success

(26:31) Scaling your event playbook for success

(35:03) Key metrics that matter for virtual events

(41:39) Building relationships for cross-collaboration

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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The more your event programs scale, the more difficult it becomes to keep a handle on brand consistency.

In this episode, Haley Kaplan explains the critical role brand integrity plays in successful event programs. She shares the most common challenges teams face, including rogue assets, unclear ownership, and inconsistent messaging. If this sounds familiar, she’ll show you how the right technology, solid brand guidelines, and streamlined processes can keep your events on brand as you scale.

Tune in to learn:

• Why brand integrity is crucial for event success
• The top challenges marketers face when scaling events and how to overcome them
• Key systems and tools to maintain brand consistency as your event program grows

Episode outline:

(00:00) Meet Haley Kaplan

(02:22) How brand integrity affects event-led growth

(06:02) Common challenges when scaling events

(08:38) The importance of strong brand guidelines

(13:59) Event tech and team enablement

(15:51) How to conduct an internal event audit

(19:38) Maximize the use of event templates

(23:16) Ensure alignment through approval workflows

(24:56) Scaling 250+ events with Splash

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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Can B2B events be fun, creative, and strategic? Absolutely.

In this episode, Camille Arnold sits down with Gracie Bulleit from Pendo and Laura Lilley from Hootsuite to discuss how event marketers can strike the perfect balance between creating engaging brand moments and achieving measurable results. They share the strategies that elevated their event programs, including gamification, hands-on experiences, and community engagement that drive real business impact.

Tune in to learn:

• Creative strategies that make brand events unforgettable without a big budget
• Practical tips for demonstrating the value of your events to leadership
• Lessons learned from some of the most innovative event programs in the industry

Episode outline:

(00:00) Meet Gracie Bulleit and Laura Lilley

(03:52) Brand vibes in B2B events

(08:07) Design events that are attendee-first, not agenda-first

(13:19) Event success metrics beyond lead volume

(19:57) Post-event reporting cadence

(21:39) How gamification can drive engagement

(24:57) Target the right audience with tailored experiences

(35:49) How to balance creativity and business goals

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode