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Chosing Your Price And Monetization

Chosing Your Price And Monetization

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Host: Hello guys Sorin here welcome to our next video and to our next lecture from our course on how to use Amazon video direct to sell your videos into its huge marketplace, now let's dive into the actual information because this would be a short lecture I want to show you guys what the price options you have what choices can you make in order to monetize your content and your video practically it works the same for any type of the three types of videos that you have so we will practically go into my stand-alone product that I have just created and I am waiting for to be approved by Amazon and when you will actually go into your product that you have created.
The price options and where you want to distribute it all around the world is in the section called availability so you go here in this section and the first thing that you can choose here is either if you have right for this video to be distributed worldwide and sold by Amazon worldwide or only in a certain country or region. Obviously, in my case it was all worldwide but an example of a type of video that could only be distributed in a certain country would be if you have distribution rights or copyrights for a video that it's created in Deutschland only for Deutschland, Deutschland that means Germany and practically you can select it to be available only for German okay.
Then you have the option of how will Amazon customers watch this video because you will you have different types of monetization for your content which actually is very cool so first of all you can make it available and you can check this the small box here for Prime users a lot of Amazon buyers and customers have Amazon Prime and you can make it first of all included with Prime that must have, then for short stand-alone videos like the one I have just created you can practically let people watch the video for free but you will make money out of ads because a lot of people will watch the video you will actually make some money out of ads ok just like you are making with Google Adsense on a website or on YouTube then you have the option to rent your video for a smaller price so people can just take it for a couple of days or forty days and pay you a lesser price then they would buy it, then you have the option to buy okay to offer people the product to buy and have a lifetime access to it and subscription if people practically put practically opt in for a subscription model but this is only for you as based so I've let these four options here and then we have the pricing model that you want to use you have a preset pricing that is created by Amazon I will recommend you to start with this because they know better what type of prices their customers will actually give the money for and they already have statistics and that and tracking and they know better what type of price should you put on your video but if you have a certain price in your mind you can go for custom pricing and you can set everything up obviously you see here you have for the rent model okay and you have for the buying
model okay so you have you can set your price for each of the countries for rent or buy I will let the preset pricing because I think they know best what type of price brings in the best results so we have the base type of pricing which is best for balancing cost with wide audience appeal or value best for older or back-catalogue videos if you have an older video or key or back catalogue obviously they will offer it at a lower cost if you will have a look at that.
So these are these are options that you have obviously, I would suggest you start to push that pricing with custom pricing you can set a lower price or a higher price if you want to probably a lot of you guys will start with lower price maybe if you will have very short movies or tutorials and for your whole courses that will be a web series and the in the episodic type of videos section you will have higher prices so that's about it guys.

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