Season 1 Finale: Building the Payment Infrastructure of the Emerging World with Yellowcard

Dominating stablecoin transactions across 20 African nations, Yellowcard shut down its consumer app earlier this year. The future is B2B: an infrastructure play now scaling beyond Africa across Latin America, Southeast Asia, and the Middle East alongside strategic integrations with partners like Visa and PayPal. Yellowcard is proving to be the underlying rails for financial transactions in emerging markets.

In the Season 1 finale of the CfC St. Moritz Mountain Talks, Nicolo Stöhr sits down with Yellowcard CEO & Co-Founder Chris Maurice to discuss the hard reality of building high-trust financial rails. They address:

• What drove the strategic decision to shut down the consumer app and pivot entirely to B2B?

• What do most people get wrong about operating in emerging markets?

• How do you navigate compliance across 30+ distinct regulatory frameworks where none previously existed?

Stream the episode for Chris Maurice's strategic perspectives on what it actually takes to deploy financial services across the world's fastest-growing economies.

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Discover more about Yellowcard: https://yellowcard.io/

And CfC St. Moritz: https://cfc-stmoritz.com

Chapters:

00:00 – The myth of "banking the unbanked" and defining true utility

04:53 – The decision to shut down a consumer app and pivot to B2B

08:43 – Why traditional giants like Visa and PayPal choose to partner rather than build

13:00 – Navigating M&A offers and the long-term vision of building toward an IPO

14:21 – Leveraging regulatory excellence and "on-the-ground" presence as a competitive advantage

19:26 – Predictions for 2026: Institutional adoption and stablecoins driving the industry's future

22:27 – Why emerging markets, not the West, are the true leaders in crypto adoption