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Christopher Lochhead Follow Your Different™

Christopher Lochhead Follow Your Different™

Written by: Christopher Lochhead
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 Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg© 2022 Christopher Lochhead Follow Your Different™ Podcast Economics Social Sciences
Episodes
  • 429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast

    429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast
    Apr 22 2026
    In a world flooded with content, credentials, and competition, most people are still playing the wrong game. On this episode of Christopher Lochhead: Follow Your Different, we sat down with Jessica Miller on the It’s Your Offer Podcast to challenge one of the most deeply held myths in business: that success comes from being better. According to Lochhead, just better is a losing strategy, and in the age of AI, it might be a fatal one. The real game, the one most people never learn to play, is about being genuinely, unmistakably different. This conversation covers the origins of category design, the seismic shift AI is creating in the knowledge economy, and why the entrepreneurs who thrive will be those who stop competing and start creating their own space entirely as Creator Capitalists. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Problem With Playing Someone Else’s Game Most people enter careers and build businesses by scanning the landscape, finding where demand already exists, and then trying to outcompete everyone else already operating there. Lochhead calls this the existing market trap. It feels logical because the demand is already proven, but the brutal reality is that business is largely a winner-take-all game. Research from Category Pirates found that the category leader captures 76% of total market value, leaving everyone else fighting over the scraps. This is not just a tech industry phenomenon. Whether you are a realtor, a restaurant owner, or a consultant, the human brain defaults to simplification under overwhelming choice. People remember one or two names in any given space. The goal is not to be one of many options but to be the only logical choice, and that only happens when you stop trying to be better and start designing something categorically different. Discovering Your Different in a World That Rewards Conformity One of the more honest parts of the conversation is Lochhead’s acknowledgment that being different is genuinely hard for most people. Human beings are wired for safety in numbers. Conformity is not weakness; it is evolution. The instinct to blend in kept our ancestors alive, and that same instinct today keeps most people stuck inside categories someone else defined. Lochhead’s own path was shaped by having no choice but to be different. With five or six learning differences and no high school diploma, he could not find a place that fit him, so he had to make one. That experience gave him what he describes as a healthy disregard for the status quo. The invitation he extends to others is not to manufacture false uniqueness but to stop apologizing for the ways you already do not fit, and to connect that genuine difference to a problem worth solving for people you genuinely care about. Why AI Makes Different the Only Defensible Advantage The conversation takes a sharp turn when Lochhead explains what AI is actually doing to the economy, and it is more disruptive than most people have processed. Generative AI is rapidly making existing knowledge close to free. Everything that used to make a knowledge worker valuable, the accumulation and application of specialized information, is now available to anyone with an internet connection and a prompt. The second wave is even more consequential. AI agents are automating execution at a scale that was previously unimaginable, with some entrepreneurs already running fully agent-operated businesses generating millions in revenue. In this environment, competing on knowledge or execution becomes a race to the bottom. What cannot be automated, replicated, or commoditized is a genuinely original point of view, a unique framework, and the courage to name a problem no one else has named. That is what Lochhead means by creator capitalist, someone who turns their thinking into assets that compound over time rather than trading time and credentials for a shrinking return. If you want to hear more from Jessica Miller and Christopher Lochhead’s discussions on the Creator Capitalist, download and listen to this episode. Bio Jessica Miller Jessica Miller is a business coach and consultant who helps established entrepreneurs refine and optimize their offers to drive growth and sustainable income. With over a decade of experience, she has worked with hundreds of businesses to create high-performing products and services that attract clients more effectively. She is known for her “Hell Yes!” offer framework, which focuses on building compelling, high-value offers that practically sell themselves. Her approach emphasizes efficiency, scalability, and helping business owners increase revenue while gaining more time and freedom. Through her coaching, programs, and consulting, Jessica empowers clients to streamline operations and make a greater impact without overworking. She is...
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    1 hr and 23 mins
  • 428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

    428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different
    Apr 15 2026
    On this episode of Christopher Lochhead: Follow Your Different, let us talk about the recent feat of Humanity with the Artemis 2 and the real value that people are missing. On April 10th, 2026, a capsule named Integrity fell from the sky at 25,000 miles per hour, glowed like a small sun as it tore through the atmosphere, and parachuted into the Pacific Ocean forty miles off the coast of San Diego. Four human beings had just completed the first crewed mission beyond low Earth orbit since Apollo 17 in 1972. The headlines called it historic. Pundits celebrated the engineering marvel. Politicians took their victory laps. And almost everyone missed the real point. The obvious value of Artemis 2 is not the complete story. Yes, it broke records. Yes, the crew flew around the far side of the moon and came home alive. But beneath all of that, something far more powerful was happening in the hearts and minds of people watching from baseball stadiums, living rooms, and classrooms all over the world. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. What the Headlines Got Wrong about the Artemis 2 The media celebrated Artemis 2 as a technological achievement, and rightfully so. Reid Wiseman, Victor Glover, Christina Koch, and Jeremy Hanson flew further from Earth than any humans in more than fifty years. Mission Control called the splashdown a perfect bullseye. These are extraordinary, legendary facts worth celebrating. But facts alone are not the whole story. The real payload of Artemis 2 was not the data collected on the heat shield or the life support systems. The real payload was belief. Specifically, the belief that impossible things can be done. And that belief does not live in a press release or a technical report. It lives inside every person who watched that capsule come home. The Ten Year Old Who Watched the Sky Tear Open Somewhere out there, a ten year old watched the Space Launch System ignite 8.8 million pounds of thrust and push four human beings toward the moon. That child felt it in their chest, not metaphorically but physically, the way you feel a bass drum at a loud concert. They watched images come back from deep space. They saw the actual moon, airless and ancient, filling the windows of that capsule. They watched a group hug from inside a spacecraft orbiting a place no human had seen up close since before their parents were born. Something happened in that child that no algorithm can manufacture and no curriculum can plan. They saw themselves up there, not as a fantasy but as a possibility. That transmission, the one that says you can do something legendary, does not expire. It sits in the deepest part of who they are and waits for the moment they are standing in front of their own impossible. Why Human Collaboration Is the Real Miracle Artemis 2 did not happen because of one genius. That story is fiction. It happened because thousands of people got extraordinarily good at their specific piece of the puzzle and trusted everyone else to do the same. Engineers, scientists, mathematicians, Navy divers, mission controllers, and countless others pointed themselves at the same impossible target and hit a bullseye from 240,000 miles away. This is what human beings can do when they decide to truly collaborate across disciplines, institutions, and decades. Artemis 2 is a love letter to that kind of collaboration. And right now, in a moment when cynicism is loud and the news is heavy, this mission is a powerful reminder that we still know how to do legendary things together. We should not let anyone reframe it as just another test flight or just a loop around the moon. It is proof that when humans collaborate to create abundance rather than fight over scarcity, nothing is impossible. To hear more from Christopher about what we are missing about the Artemis 2 achievement, download and listen to this episode. Want to read something Different? Subscribe to Different by Christopher Lochhead today. We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!
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    18 mins
  • 427 The California Government Wants Your Assets | Different

    427 The California Government Wants Your Assets | Different
    Apr 8 2026

    On this episode of Christopher Lochhead: Follow Your Different, let us talk about California.

    California is considering something that has never existed in American history: a tax not on what you earn, but on what you own. The proposed Billionaire Tax Act would impose a 5% levy on the total net worth of any California resident worth over $1 billion. But calling it a billionaire tax is misleading, because the consequences reach far beyond the ultra-wealthy.

    This proposal carries buried constitutional changes, economic risks, and a framework that could eventually touch small business owners, family farmers, solo consultants, and startup founders across the state and potentially the nation. So today, let us dive deeper into the topic.

    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    What This Tax Actually Is

    Sacramento is framing this as a simple, one-time fix targeting the ultra-rich. The reality is far more complicated. This is an asset seizure tax, a government mechanism to reach into what people have already built and extract a percentage of it annually.

    Most billionaires do not hold 5% of their net worth in cash. That means the state would effectively be forcing asset liquidations just to satisfy the tax bill. That is not a technicality. That is a fundamental shift in how government relates to private wealth.

    Who Really Gets Hit

    The Hoover Institution ran over 71 economic simulations and found that California ends up poorer under this proposal. Six publicly confirmed billionaires, including Larry Page, Sergey Brin, and Peter Thiel, have already announced departures. An attorney representing just four clients collectively worth over $600 billion confirmed their quiet relocations as well.

    When billionaires leave, they take their income taxes with them permanently. The state’s own Legislative Analyst’s Office projects ongoing decreases in income tax revenues of hundreds of millions of dollars per year as a direct result of this proposal.

    The Constitutional Trap Nobody Is Talking About

    This is where the proposal becomes genuinely alarming for everyone, not just billionaires. The tax requires a constitutional amendment that removes existing protections against taxing intangible personal property, including stocks, private equity stakes, and intellectual capital.

    That constitutional change does not expire. Once it exists, future legislators and ballot initiatives can lower the threshold, expand the scope, and reach further down the economic ladder without needing to clear the same legal barrier again. The Hoover Institution has described it plainly as constitutional infrastructure for future wealth taxes. California has done this before with Prop 19, which was sold as protection for seniors but quietly eliminated inheritance protections for family farms and small business properties. The playbook is the same: appealing villain, clean bumper sticker, buried consequences.

    To hear more from Christopher and his thoughts on the new tax, download and listen to this episode. Want to read more Different from Christopher Lochhead? Join his newsletter today!

    We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!
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    38 mins
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