QUESTION:

What should I do if my leadership doesn’t believe in link-building?

ANSWER:

Some executives may not see link-building as a priority or may have had poor experiences in the past. After nearly 20 years in the space, we get it. SEO can feel like a black box and backlinking even more so.

This is why Citation Labs has built custom tools and reports to connect our efforts to key sales metrics, using controls in our reporting to provide additional clarity.

Citation Labs will also work very closely with our internal champions, providing them with the data, case studies, and arguments needed to justify backlink campaigns to key decision makers.

QUESTION:

How does Citation Labs track and measure the impact of link-building?

ANSWER:

There are two buckets for measuring the impact of link building:

• The metrics that align with SEOs: keyword rankings, traffic, share of voice, and number of links.
• The metrics that align with leadership teams: revenue, conversion rates, and AOV.

Using Citation Labs impact reporting, we provide a very detailed analysis on how the links we get to your key sales pages impact both.

This makes it easy for you to see the impact directly and share with your SEO. It also makes it easy for you to share the most relevant data with your leadership team.

The clarity of Citation Labs reporting is why our enterprise clients expand budgets, test new approaches, and work with us for the long-term.

QUESTION:

How will Citation Labs link-building efforts align with our business goals?

ANSWER:

Link building must support revenue-driving pages, sales initiatives, and brand credibility to justify your role as an SEO and investment by your team.

This is why Citation Labs spends the first meetings exploring your business goals to build out a strategy that focuses on increasing the visibility of your core sales pages.

Once Citation Labs starts building links, we connect our efforts to ROI using established sales metrics from your organization.