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And for a free 30-minute Product audit, book a call with Stellar.

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What does it actually take to go from zero to $100M ARR in 18 months in enterprise cybersecurity, a category that's supposed to be slow, high-friction and hard to sell?

I'm joined by Yinon Costica, co-founder and VP of Product at Wiz. Wiz reached that bar faster than almost anyone, then sold to Google for $32 billion.

We talk about the early days of the company, including why their first idea wasn't the right one, how customer conversations pushed them from network security into cloud security, and the moment they realized some companies were willing to pay seven figures to solve this problem.

Yinon also explains how Wiz built an enterprise sales engine without losing the product-first DNA that made the company move so fast.

We get into how they shortened sales cycles, why developers became a key adoption metric, and how the "zero critical" concept turned security work into something customers actually wanted to complete.

We also discuss how Wiz operates internally: why decisions stay close to the people doing the work, how the team chooses what not to build, and how they shifted toward AI across the company in a matter of months.

In this episode, we cover:

• Why Wiz's first idea didn't survive customer discovery

• How they found a problem customers were willing to pay millions to solve

• How to sell to large enterprises while keeping the product simple

• Why developer adoption matters more than security-team logins

• How "zero critical" helped drive product usage inside customers

• What it takes to move really fast internally

• How Wiz approached the shift to AI inside the product and the company

• Why studying success can be more useful than studying mistakes

Enjoy the episode.

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[00:00] Introduction
[01:53] Building with co-founders of 25 years
[07:08] What Wiz really does
[08:30] $100M ARR in 18 months
[09:34] The pivot to cloud security
[11:59] Why AI today looks like cloud in 2020
[15:37] Shortening enterprise sales cycles
[20:54] Buyers vs users
[23:22] The "zero critical" gamification
[25:17] The hardest job: saying no
[34:34] Building a product for many customers
[37:30] Wiz's flat operating model
[40:18] Feature teams as their own product
[42:54] Shifting the company to AI
[45:11] Embedding AI into the product
[53:46] Keeping the culture inside Google
[57:54] Learn from success, not failure

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💥 To support the podcast:

1. Subscribe so you don’t miss an episode 🔔

2. Leave a great review on Apple Podcasts or Spotify ❤️
3. Join the YouTube channel

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Clique ici pour recevoir ma nouvelle newsletter "How They Build"

Et pour un audit Produit 30 min (gratuit), prends RDV avec Stellar.

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Pourquoi certaines équipes Produit avancent deux fois plus vite que les autres ? La réponse tient souvent en 1 mot : le momentum.

Lancer vite, décider sans attendre, et accepter d'apprendre en marchant plutôt que de viser le produit parfait.

Dans cet épisode, on revient sur les moments clés des épisodes de Salim Jernite (CPO @Fountain), Robin Choy (fondateur @Batch Ventures) et François Goldgewicht (COO @Pictarine).

Tous les 3 partagent 1 même conviction : la vitesse d'exécution est 1 avantage concurrentiel qui se construit avec méthode.

Ils racontent comment ils industrialisent leurs lancements, comment ils décident sans s'enliser, et comment l'IA accélère encore cette dynamique.

Ce que vous allez découvrir :

• Comment Salim a lancé 8 produits en 1 an chez Fountain.

• Comment vendre 1 produit avant même de l'avoir lancé.

• Pourquoi les meilleures équipes lancent d'abord et regardent ensuite.

• Comment l'IA transforme la vitesse de création produit.

• Comment Pictarine pousse ses équipes à agir sans demander la permission

Bonne écoute.

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[00:00] Introduction

[01:35] Industrialiser les lancements de produits

[03:46] Sécuriser les ventes avec les bêta-testeurs

[05:34] L'obsession de la vitesse en startup

[08:28] L'adoption massive des outils IA

[10:21] Codifier la radicalité

[13:16] Culture d'entreprise & Feedback

[14:33] Conclusion

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💥 Pour apporter ton soutien au podcast :

1. Abonne-toi pour ne rien manquer 🔔

2. Laisse un super avis sur Apple podcast ou Spotify ❤️
3. Rejoins la chaîne Youtube

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Receive the key takeaways from this episode in my newsletter "How they Build"

And for a free 30-minute Product audit, book a call with Stellar.

--
Ever wondered what happens when you give an AI all the tools to build and run a startup autonomously?

Meet Ben Broca, the solo founder behind Polsia, an AI platform that went from 0 to $7M ARR in just a few months.

In this episode, Ben reveals his exact Go-To-Market playbook, from viral marketing stunts like letting his AI pitch VCs at a $1B valuation, to building strategic partnerships instead of hiring a team.

We dive deep into the technical architecture of specialized agents, the challenge of managing API costs, and his ultimate vision of creating a fully autonomous AI economy.

What you’ll discover:

• How Polsia builds and runs businesses for non-technical users.

• The viral VC marketing stunt that fueled massive growth.

• Scaling to $7M ARR as a solo founder without employees.

• The architecture behind orchestrating multiple AI agents.

• Why buying GPUs is critical for AI margins.

Enjoy the episode!

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[00:00] Introduction
[02:04] The Polsia concept
[04:07] Project origins
[06:38] The retention challenge
[10:45] Reaching 1M revenue
[13:30] Consumer product vs fund
[19:07] Stabilizing infrastructure
[22:11] Building without coding
[24:44] Agents architecture
[30:29] The CEO agent
[33:26] Founder daily operations
[38:13] Leveraging partnerships
[43:48] AI pitching investors
[48:35] Autonomous economy vision
[52:16] Real AGI capabilities

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💥 To support the podcast:

1. Subscribe so you don’t miss an episode 🔔

2. Leave a great review on Apple Podcasts or Spotify ❤️
3. Join the YouTube channel

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.