Is LinkedIn the most underutilized platform for serious business growth?In this episode of the Clicks To Customers podcast, StubGroup CEO John Horn talks with LinkedIn expert and coach Scott Aaron about how to turn LinkedIn content into real clients and revenue.If you're tired of vanity metrics and want LinkedIn to drive sales instead of just views, this conversation will give you a clear plan.In this episode, you'll learn:-How Scott pivoted from running gyms to building an online business using LinkedIn-Why LinkedIn is a business networking platform, not just another social media feed-The difference between vanity metrics and business metrics that actually matter-When to focus on your personal LinkedIn profile versus your company page-How to use connection credits, outreach and notes without sounding spammy-The key elements of a high converting, SEO friendly LinkedIn headline-A simple three posts per week content plan that busy business owners can follow-How to use LinkedIn polls and newsletters as powerful market research tools-Why engagement beats impressions and how to increase quality comments-A practical structure for posts that hook readers and drive conversationsAbout Scott Aaron:Scott Aaron is a LinkedIn coach, author, and podcast host who helps business owners turn their expertise into consistent client acquisition with LinkedIn content and strategy.Connect with Scott here: LinkedIn: https://www.linkedin.com/in/scottaaroncoachWebsite: https://scottaaron.net/Chapters0:00 Introduction To Clicks To Customers Podcast0:20 Meet LinkedIn Expert Scott Aaron0:48 From Gyms To Business Mortality And Online Coaching3:16 Discovering The Power Of LinkedIn For Clients8:14 Why LinkedIn Is Not Just Another Social Platform13:31 Personal Profile Versus Company Page On LinkedIn17:54 How Often To Send Connection Requests19:48 When To Add Notes To LinkedIn Invitations22:26 Building An SEO Friendly LinkedIn Headline24:43 Simple LinkedIn Content Plan For Busy Owners29:03 Using LinkedIn Polls For Market Research30:33 Newsletters, Email Lists And Rented Land34:17 Why Engagement Matters More Than Impressions37:03 Writing Hooks And Calls To Action That Drive Comments39:01 Where To Learn More From Scott Aaron40:36 Final Advice And Why You Should Commit To LinkedInConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Being a Google Premier Partner helps StubGroup generate better returns for our clients.In this quick video, Yuki Yuan (Strategic Agency Manager at Google) sits down with John Horn (CEO at StubGroup) to discuss how hard it is to get into Google's Premier Partner program and the benefits that come from being in the program.Would you like a top Google Premier Partner managing your Google advertising? Start here: https://stubgroup.com/free-google-ads-evaluation/

In this case study, John shares how StubGroup helped an agency fix their client's Google Merchant Center and Google Ads account suspensions.You’ll learn:-Why agencies often turn to StubGroup for suspension recovery.-How Google Merchant Center suspensions can trigger Google Ads account suspensions.-What key website credibility fixes (policy pages, About Us, FAQs, contact info) made a difference.-How a hidden functionality error nearly cost this client their ad account.-The step-by-step process we used to appeal and reinstate both accounts.Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Helping Another Agency’s Client0:20 Why Agencies Hire StubGroup0:50 Common Concerns About Client Trust1:15 Case Study: E-commerce Power Tools Store1:32 Two Suspensions: Misrepresentation & Terms/Conditions1:55 Why Fixing Merchant Center Comes First2:20 A Privacy-Focused Client Challenge2:53 Website Audits & Policy Updates3:18 Fixing Functionality Issues (Cart Errors)4:29 Successful Appeal & Full Reinstatement4:53 Takeaways: Helping Agencies & AdvertisersConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/