Most wedding pros believe the client journey wraps up when the event is over, but in this episode, I’m breaking down why that mindset is leaving referrals, trust, and long-term growth on the table. I walk you through the entire client journey—from the very first website click and inquiry email, all the way to post-wedding follow-ups, reviews, and referrals that can fuel your business for years. We talk about why client experience is the marketing you don’t have to pay for, and how intentional touchpoints can set you apart in an increasingly saturated market.

I also share real, behind-the-scenes examples from my years as a planner—what actually worked, what I systemized, and how small but thoughtful moments created massive loyalty. From pre-booking communication and onboarding to gifting, check-ins, and offboarding, this episode is about designing a client experience that builds confidence, eases stress, and keeps you top of mind long after the wedding is over. If you’ve ever wondered where the gaps might be in your process—or why past clients aren’t sending referrals—this conversation will help you see your business through a completely new lens.

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Resources Mentioned:

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Show notes available at:

https://jentaylorconsulting.com/design-your-wedding-business-podcast/